Engage with us

Engage with us

Engage with us

We thrive on challenge-based research that puts us on the frontline with real businesses, employees and organisations. Our profile, highly-engaged teaching staff and depth of expertise means we’re well-placed to collaborate with a wide variety of national and international scholars and stakeholders.

In the Department of Marketing, we welcome inquiries from those whom seek more information on our research, seminars or potential opportunities to partner. Please contact our Corporate Engagement Coordinator, Dr LayPeng Tan.

Our staff are experienced presenters often called upon for media commentary or to give community presentations: tap into our extensive knowledge of contemporary branding, customer experience and customer management, services marketing, social marketing, business-to-business marketing, service and product innovation, advertising and more.

Find an Expert

SpeakerTopics
A/Prof 
Lawrence Ang

Advertising/marketing, Creativity and insights in advertising, Customer relationship management and complaints handling, Immersion and attention effects in visual images, Envy, beauty and celebrity effects in media

A/Prof 
Chris Baumann
Competitiveness, Confucianism and Customer loyalty, Competitive Productivity (CP), Latecomer Brands, Premium Generic Brands (PGB), Brand Health Index (BHI), ‘country of origin of service staff (COSS)’, ReVaMB model 
Dr
Jana Bowden
Customer Engagement - positive & negative expressions, Brand Engagement, Social Media Engagement & Brand Communities, Relationship Marketing & Loyalty, Consumer Emotions 
Dr
June Buchanan
Corporate social responsibility (CSR) and the marketing of legal but potentially harmful products.
Dr
Leanne Carter
Internal marketing; Marketing orientation; Interpersonal Relational Competence and Employee Performance; Social Marketing; Consumer and Community Engagement; Corporate Social Responsibility (CSR); Business Ethics; Work Integrated Learning (WIL). 
Dr
Yimin (Stephanie) Huang
Marketing; Marketing in China; Strategic alliances and business relationship management; Sports Marketing
Prof
Scott Koslow
Advertising creativity, strategy and effectiveness; Cross cultural advertising; Retail strategy; Eye tracking methods; Marketing research methods; Consumer Behaviour
Dr
Abas Mirzaei
Brand Management, Brand Equity, Brand Health, Advanced Marketing Research Techniques, Customer Equity, Branding in Digital Age, Big Data Analytics, Services Branding
Prof
Aron O'Cass
Marketing strategy, Innovation, Branding, Consumer Behaviour, Political Marketing
Dr
Vida Siahtiri
Service Management, Services Marketing, B2B Marketing, Sales Management, Strategic Marketing, Marketing Research
Dr 
LayPeng Tan
Retail Assortment, Store Brand / Private Label, Organic Food Retailing and Green Marketing
A/Prof 
Cynthia Webster
Social and cause-related marketing, Relationship marketing in membership associations, Community engagement and Well-being
Dr
Jun Yao
Consumer Research, Pricing Theory, Retail, Choice Modelling

Corporate Sponsorship: Student Prizes

Macquarie University Student Faculty Prizes celebrate achievement by recognising and rewarding student success in a given field of study. Prize winners receive a certificate and the prize is recorded on their academic transcript and Australian Higher Education Graduation Statement (AHEGS).

Thanks to the generous support of our corporate partners, the Department of Marketing currently rewards academic excellence of Marketing students in the following units.

For any enquiries related to sponsoring student prizes, please contact our Corporate Engagement Coordinator, Dr LayPeng Tan.

Marketing Research

MKTG202- Marketing Research

MKTG805 - Applied Marketing Research

Academic Years: 2019 and 2020

Named Prizes:

  • Qualtrics XM Research Prize – Undergraduate (two prizes, each year)
  • Qualtrics XM Research Prize – Postgraduate (two prizes, each year)

The prize shall be awarded for overall academic excellence in MKTG202 / MKTG805

Sponsored by:  Qualtrics

Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insights in one place. As our technology scales from people and companies to communities and governments, we will begin to close gaps in ways we never dreamed possible. Not only will our technology power the world's greatest companies, but by understanding human emotions, beliefs, sentiments and values, we will close some of the world's biggest gaps: political misunderstandings, human rights issues, health care disparities, gender equality, education, and income. Because many of the world's most pressing problems occur from a lack of understanding - and that's a problem we can solve. For this reason, we are pleased to support the amazing work of talented students.”

Marketing Communications

MKTG204 Integrated Marketing Communications

Academic Years: 2019 and 2020

Named Prize:

  • PHD Media award for excellence in Integrated Marketing Communications (one prize, each year)

The prize shall be awarded to students enrolled in the Bachelor of Marketing and Media for overall academic excellence in the unit MKTG204.

Sponsored by: PHD Australia

“PHD’s vision, is to be recognised as one of the Smartest companies in Australia. We stand for something different in the media agency landscape. We reject the notion media is purely about size and scale – instead, our model is grounded in strategic planning. With an ever-growing list of high profile clients, PHD is the fastest growing media network in Australia. Twice Media Agency of the Year in 2017 and recognised as the 6th Most Innovative Company in Australia and New Zealand by AFR in 2018, PHD is proud to be well on the way to achieving our vision.

We partner with Macquarie University to reward motivated and engaged students in the Integrated Marketing & Communications course as it is closely aligned to our business and vision.”

Named Prize:

  • OMD Media award for excellence in Integrated Marketing Communications (one prize, each year)

The prize shall be awarded to students enrolled in the Bachelor of Marketing and Media for overall academic excellence in the unit MKTG204.

Sponsored by:  OMD Australia

“As Australia’s biggest media agency OMD’s success is a result of its laser focus on the development and careers of its employees. OMDs People Strategy of ‘Be the Best You Can Be’ is about growing our people in both a professional and personal sense. A focus on career development and continuous learning is equally matched by numerous initiatives that enable our people to grow personally. EQ is as important as IQ at OMD.

With a young workforce OMD offers a range of incredible cultural initiatives; puts purpose beyond profit, drives diversity and encourages flexible working. Our constant focus on culture has resulted in OMD being awarded the 2018 6th Best Place to Work in Australia and in the top 50 for 10th year in a row.

OMD is excited to work with Macquarie University to offer media industry career opportunities to their students.”

Marketing Strategy

MKTG303 Marketing Strategy

MKTG806 Applied Marketing Strategy

Academic Years: 2019 and 2020

Named Prizes:

  • Fiftyfive5 Award for Excellence in Marketing Strategy – Undergraduate (One prize, each year)
  • Fiftyfive5 Award for Excellence in Marketing Strategy – Postgraduate (One prize, each year)

The prize shall be awarded for overall academic excellence in MKTG303 / MKTG806

Sponsored by: FiftyFive5

“We partner closely with Macquarie University to help create the best educational experience for students, academics, and professionals. As brand and market research consultancy, we have helped Macquarie University in various ways to help it become one of the premier institutions in Australia.

We enjoy seeing students achieve their goals and believe it is incumbent on industry partners, such as ourselves, to support, recognise, and celebrate their achievements.”

Brand Management

MKTG311 Brand Management

MKTG811 Brand Management

Academic Years: 2019 and 2020

Named Prizes:

  • Fiftyfive5 Award for Excellence in Brand Management – Undergraduate (One prize, each year)
  • Fiftyfive5 Award for Excellence in Brand Management – Postgraduate (One prize, each year)

The prize shall be awarded for overall academic excellence in MKTG311 / MKTG811.

Sponsored by: FiftyFive5

“We partner closely with Macquarie University to help create the best educational experience for students, academics, and professionals. As brand and market research consultancy, we have helped Macquarie University in various ways to help it become one of the premier institutions in Australia.

We enjoy seeing students achieve their goals and believe it is incumbent on industry partners, such as ourselves, to support, recognise, and celebrate their achievements.”

Digital Marketing

MKTG306 E-Marketing

Academic Years: 2019 and 2020

Named Prize:

  • OLIVIA&CO. Award for Academic Excellence in E-Marketing – Undergraduate (One prize, per year)

The prize shall be awarded for overall academic excellence in MKTG306.

Sponsored by: OLIVIA&CO

“I am a proud alumni member of Macquarie University. I attended Macquarie University for my undergraduate and post-graduate studies and it is at the university where I developed the idea for my online business. I started my business, OLIVIA&CO. in 2016. OLIVIA&CO. is an online retailer selling personalised accessories. We run on multiple e-channels and have grown from having three products to a range of over 100 product lines. I started my career in Accounting, and if I hadn't completed my Masters of Commerce-Marketing at Macquarie University, I would never have discovered my passion for business, entrepreneurship and online marketing. It provided the stepping stone I needed to launch my business. I would love to be able to give back to the Macquarie University community by donating prizes to students in Online Marketing.”

Academic Excellence Across a Full Marketing Program

Academic Years: 2019 and 2020

Named Prizes:

  • The Australian Marketing Institute Award for Student Academic Excellence – Undergraduate Marketing (One prize, per year)
  • The Australian Marketing Institute Award for Student Academic Excellence - Postgraduate Marketing (One prize, per year)

The Prize shall be awarded annually to the student with the highest overall grade in a full undergraduate/ postgraduate degree in Marketing.

Sponsored by: Australian Marketing Institute

“The Australian Marketing Institute is the leading professional association for marketers in Australia. Our purpose is to advance the careers of our members and the marketing profession. We believe in the recognition of marketing as a true profession, and that marketing must be future focused to unlock the potential for organisational growth. As a discipline, Marketing is multi-faceted and rapidly-evolving. The sector is filled with many talented individuals who possess the critical thinking, creative ability and soft skills required to thrive – but in a crowded market, differing yourself from the competition is a challenge. The Australian Marketing Institute is pleased to support the amazing work of the talented students at Macquarie University and will strive to advance their proficiency and capability throughout every stage of their Marketing careers.”

Corporate Sponsorship: Student Scholarships

Bachelor of Marketing & Media

Name of Scholarship:Omnicom Media Group Australia Scholarship
Program:Bachelor of Marketing & Media
Number of Scholarship:Two per year; One scholarship is reserved for Aboriginal or Torres Strait Islander students.
Scholarship First Available:S2/2019 (First cohort to include students who first enrolled in Session 1, 2019)

More information about the scholarship and application will be available from mid-2019.

Sponsored by: Omnicom Media Group

“Omnicom Media Group is the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full-service media networks OMD Worldwide and PHD Network.

Omnicom Media Group is committed to supporting Macquarie University Students throughout their academic studies. The Bachelor & Marketing and Media Program is closely aligned to our businesses, and as such we partner with Macquarie university to honour high performing students in this degree. Further, OMG is committed to driving and expanding our approach to reconciliation aligned with our Reconciliation Action Plan. The scholarship awarded to an Aboriginal or Torres Strait Islander student allows us to invest in top performing students, and nurture a positive and supportive environment for all.”

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