Engage with us

Engage with us

We thrive on challenge-based research that puts us on the frontline with real businesses, employees and organisations. Our profile, highly-engaged teaching staff and depth of expertise means we’re well-placed to collaborate with a wide variety of national and international scholars and stakeholders.

In the Department of Marketing, we welcome inquiries from those whom seek more information on our research, seminars or potential opportunities to partner. Our staff are experienced presenters often called upon for media commentary or to give community presentations: tap into our extensive knowledge of contemporary branding, customer experience and customer management, services marketing, social marketing, business-to-business marketing, service and product innovation, advertising and more.

Student Engagement

MMSA (Macquarie Marketing Student Association) provides students with opportunities to attend marketing events, apply theoretical knowledge, and gain valued industry skills. It provides you with a platform to be exposed to the industry you want to work in prior to graduation.

Find an expert

Speaker Topics
A/Prof 
Lawrence Ang

Advertising/marketing, Creativity and insights in advertising, Customer relationship management and complaints handling, Immersion and attention effects in visual images, Envy, beauty and celebrity effects in media

A/Prof 
Chris Baumann
Competitiveness, Confucianism and Customer loyalty, Competitive Productivity (CP), Latecomer Brands, Premium Generic Brands (PGB), Brand Health Index (BHI), ‘country of origin of service staff (COSS)’, ReVaMB model 
Dr
Jana Bowden
Customer Engagement - positive & negative expressions, Brand Engagement, Social Media Engagement & Brand Communities, Relationship Marketing & Loyalty, Consumer Emotions 
Dr Layla Branicki

Individual and organizational resilience, the factors that enable people, businesses and government organizations to better cope with high risk work and extreme events, social media, sustainability.

Dr
June Buchanan
Corporate social responsibility (CSR) and the marketing of legal but potentially harmful products.
Dr
Leanne Carter
Internal marketing; Marketing orientation; Interpersonal Relational Competence and Employee Performance; Social Marketing; Consumer and Community Engagement; Corporate Social Responsibility (CSR); Business Ethics; Work Integrated Learning (WIL). 
A/Prof 
Ross Gordon
Social marketing (all aspects of social marketing – use of marketing for social good), Sustainable marketing (social marketing and sustainability, green marketing, energy efficiency), Critical marketing (alcohol marketing, tobacco marketing, marketing of gambling), Consumer culture theory (consumption communities, social practice theory), Wellbeing (mental health, workplace bullying, sleep, stress).
Dr
David Gray
The Relationship between Managerial Cognition and Team Performance
Dr
Yimin (Stephanie) Huang
Marketing; Marketing in China; Strategic alliances and business relationship management; Sports Marketing
Prof
Scott Koslow
Advertising creativity, strategy and effectiveness; Cross cultural advertising; Retail strategy; Eye tracking methods; Marketing research methods; Consumer Behaviour
Dr
Abas Mirzaei
Brand Management, Brand Equity, Brand Health, Advanced Marketing Research Techniques, Customer Equity, Branding in Digital Age, Big Data Analytics, Services Branding
Prof
Aron O'Cass
Marketing strategy, Innovation, Branding, Consumer Behaviour, Political Marketing
Dr
Vida Siahtiri
Service Management, Services Marketing, B2B Marketing, Sales Management, Strategic Marketing, Marketing Research
Dr 
LayPeng Tan
Retail Assortment, Store Brand / Private Label, Organic Food Retailing and Green Marketing
A/Prof 
Cynthia Webster
Social and cause-related marketing, Relationship marketing in membership associations, Community engagement and Well-being
Dr
Jun Yao
Consumer Research, Pricing Theory, Retail, Choice Modelling
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