Department Seminar Series - Sep 2017 Prof. Edith Smit

Department Seminar Series - Sep 2017 Prof. Edith Smit

Getting Closer - Balancing Effective Persuasion and Privacy Concerns

Prof. Dr. Edith Smit

University of Amsterdam, the Netherlands

Abstract

Online Behavioral Advertising (OBA) requires behavioral consumer data, which is usually collected by installing ‘cookies’. The use of cookies is not only debated by policy makers, but also by website users who are concerned about their privacy. Is there a point at which OBA, using personal information, crosses the line and becomes an intrusion of privacy? Furthermore, does this impact advertising? Advertising’s efforts to produce more relevant advertising, by using personal information, might be backfiring and people may come to resent advertising even more.

Speaker’s Bio

Prof. dr. Edith G. Smit is Dean of the Graduate School of Communication and full professor of Persuasive Communication at the Amsterdam School of Communication Research, University of Amsterdam, the Netherlands.  Prof Smit is also an expert in persuasion tactics, varying from overt persuasion (advertising) to covert persuasion (brand placement) and subtle persuasion (packaging formats). She has been actively involved with the European Advertising Academy, DDMA Privacy Authority and SWOCC for many years. Recently Prof Smit co-founded the university-based Amsterdam Center for Health Communication (http://www.healthcommunication.nl/eng/) that aims to promote health by effective communication in collaboration with practice.

Topic:    “Getting Closer - Balancing Effective Persuasion and Privacy Concerns”

Speaker: Prof. Dr. Edith Smit, University of Amsterdam, the Netherlands

Date/Time: 12 September, 2017, 11am-12noon

Venue: E4A523, Macquarie University

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