News and events

News and events


Department seminars

Throughout the year, the Department of Marketing and Management holds specialised seminars for students, staff, alumni and members of the community. Each semester special guest speakers present their industry knowledge and insight into the profession. The Department’s own academics also present seminars in the field of their ongoing research.

In 2017 we will continue to hold regular seminars. Please bookmark this page to view current details. As always we will cover interesting and relevant research topics. The titles and abstracts will be loaded as they become available.

Date/Time Speaker Title & Link to Abstract Venue Enquiries
7th March 18 1pm-2pm

Professor Vilma Luoma-aho
Professor of Corporate Communication, Vice Dean of Research at the Jyväskylä University School for Business and Economics (JSBE), Finland.

Mr. Matias Lievonen, PhD Candidate, University of Jyväskylä

Brand Hijacked4ER 623 seminar roomYang Yang
21st Feb 18 1pm-2pmProf. Dr. Hugo M. Kehr, Chair of Psychology, Technische Universität München, TUM School of ManagementTransformational Leadership Meets Follower Motives4ER (E4A) 623Yang Yang
1st Dec 17
Professor Dr Martin Wetzels, School of Business an Economics, Maastricht University, the Netherlands

R Workshop. R for Research Service

PC Lab 104, Level 1, Building E4B

FBE Research Unit
30 Nov 17
Dr Daniel Bruns, Schumpeter School of Business and Economics, Wuppertal, GermanyWinning customers' hearts: Concept and development of brand love relationshipsE4A 323Yang Yang
29 Nov 17
Professor Dr Martin Wetzels, School of Business an Economics, Maastricht University, the Netherlands

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

E4A 523Yang Yang
27 Nov 17
Professor Dr Martin Wetzels, School of Business an Economics, Maastricht University, the Netherlands

It is only words, or is it? How digital disruption is changing marketing

E6A 102 TheatreYang Yang
21 Nov 17

Dr Tom van Laer, Cass Business School, University of London

What Happens in Vegas Stays on TripAdvisor? Computerized Text Analysis of Narrativity in Online Consumer ReviewsE4A 623Yang Yang
12 Sep 17
Prof. Dr. Edith Smit, University of Amsterdam, the NetherlandsGetting Closer - Balancing Effective Persuasion and Privacy ConcernsE4A 523Yang Yang
4 Sep 17 2pm-3pm

Professor Shih-Ying Yang, Department of Educational Policy and Administration, National Chi Nan University, Taiwan

Wisdom and Integration of Different CulturesE4A 623Yang Yang
14 June 17 11am-12pmDr Thomas Lee, University of Wollongong

How does brand orientation contribute to brand performance and does competitive intensity matter?

E4A 623Ammy Kwong
7 June 17 1-2pmAssistant Professor Aura Parmentier-Cajaiba, University of Nice Sophia AntipolisA Bricolage Perspective on Strategizing Tools: A Comparative Case StudyE4A 623Ammy Kwong
30 May 17

Dr. Salih Zeki Ozdemir, UNSW Business School

Board Structure, Information Asymmetry, and Adoption of Information SystemsE4A 523Ammy Kwong
2 May 17

Dr Gracy Yang, University of Sydney Business School

Corruption and Nascent Venture Creation Efforts in a Transition Economy: The Moderating Role of Social–cultural ClimateE4A 523Ammy Kwong
10 Apr 17
Professor Andrew Pendleton, Durham University Business School, UK  The rise and fall of the listed company, and its implications for employment relations E4A 623 Ammy Kwong
1 Mar 17
Professor Julie Tinson, Stirling University, UK

Sport fandom and parenthood

E4A 623 Ammy Kwong
15 Feb 17
Professor Chris Steyaert, St Gallen Univeristy, Switzerland By accident and by design: Composing affective atmospheres in an urban art intervention E4A 623 Ammy Kwong
1 Dec 16 Dr Ralf Wilden, University of Newcastle The evolution and prospects of service-dominant logic research: An investigation of past, present and future research E4B 208 Ammy Kwong
24 Nov 16
Dr Jun Yao,
University of Tasmania & Harmen Oppewal, Monash University
The Price-Size Comparison Effect: Consumers Are More Responsive When Packaged Products Differ in Size Than When They Differ in Price E4A 623 Ammy Kwong
26 Oct 16

Associate Professor Ross Gordon, MQ

Katherine ButlerProject Manager MQ & MTTC, Indonesia

Energy+Illawarra: An interdisciplinary energy
efficiency social marketing program
E4A 623 Ammy Kwong
6 Oct 16
Professor Chris Warhurst University of Warwick Recognising and Responding to the Demands of Being an Early Career Researcher C5A 401 Ammy Kwong
5 Oct 16
Prof. Dr. habil. Anja Geigenmüller
Head of the Department of Marketing
Ilmenau University of Technology, Germany
You can Do It! On the Relevance of Realistic Service Previews E4A 623 Ammy Kwong
1 Sep 16
Professor Aron O’Cass,
University of Tasmania

Dr Vida Siahtiri

University of Tasmania

Advancing Professional Services Theory and Practice: Unlocking Service Solutions and Service Supply Chains in the Professional Service Sector

Transforming Brand Oriented People and Knowledge Oriented Processes into Superior Service Solution to build brand equity in Professional Service Firms

E4A 623 Ammy Kwong
23 Aug 16
Professor Lata Dhir
S.P. Jain Institute of Management and Research (SPJIMR), Mumbai, India
Impact of Socio-Economic Changes on Organizational Commitment in the Indian Market E4A
Ammy Kwong
18 Aug 16
Associate Professor Hume WinzarNormative and Ipsative measurement: Why Likert Scales are bad and you should avoid them C5A 401 Ammy Kwong
14 July 16
Professor Juwei Zhang 
Institute of Population & Labour Economics, the Chinese Academy of Social Sciences
Changing Demographics, Labour Income and Economic Growth in China C5A 401 Fei Guo
23 Mar 16
2- 3pm
Simone Brandon  (AANA)
& Marit Anderson 
Responsible Marketing Communications in the Digital Space E4A 623 Ammy Kwong
16 Feb 16
3.30- 5pm

Professor Martin Eisend

Humor in Advertising E4A 523 Ammy Kwong

Department Conferences

DateConference NameOrganiserLocation
13-16 Jun 18Gender , Work and Organisation 2018
10th Biennial International Interdisciplinary Conference
Professor Alison Pullen
Professor Anne Ross-Smith
International Convention Centre, Darling Harbour
Nov 16

AAHANZBS Conference
Academic Association of Historians in Australian and New Zealand Business Schools

Dr Nikki BalnaveDunmore Lang


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