Research Themes / Networks
We are in a unique position to undertake problem-based research in collaboration with public, private and not-for-profit sector organisations.
Research is the way of life to our staff. In marketing and management we have a variety of research themes, (Entrepreneurship, International Business, Marketing, Organisations, Workplace & Employment) which draws research together along common areas of interest. Please click on the images below to display a list of researchers in each theme.
Our department also has a number of research networks which focus on cross functional teams of researchers, working on interesting problems.
Entrepreneurship, Creativity & SME's
Entrepreneurship and creativity are becoming increasingly important not only in the business community, but in society as a whole. Over the last couple of decades it has become increasingly clear that research at universities and elsewhere is not enough for societal progress; new knowledge must be coupled with a capability to put it into practice. This shift in focus towards putting knowledge into practice is intertwined with the transition from the industrial to the entrepreneurial society. In Entrepreneurship, Creativity & SME's we study how knowledge “moves” between people and organisations and how it is put into practice through creative, entrepreneurial processes. Entrepreneurs may use various combinations of knowledge about, for example, technology, sustainability, the economy, and society to create businesses that make a difference. Such processes may include the starting of new organisations or the development of new products, services or improved practice.
International business is intimately related to the economic, social, cultural and environmental well-being of people globally and is characterised by the diversity of its activities. International business combines, not only an analysis of the behaviour of global corporations, but all cross border activity involving the movement of people, products investment and contractual and collaborative arrangements. Indeed, people, products and services are moving seamlessly to meet the diverse needs of an ever changing global consumer base. However, emerging links and remaining barriers between national economies co-exist and pose both opportunities and challenges for international business research and practice. At Macquarie University fundamental and innovative research is being conducted which is multi-disciplinary, multi-cultural and multi-locational. Analysis of both multinational and small to medium size enterprises, international networks, transfer of knowledge, entrepreneurial activities, and international human resource management embraces the diversity and complexity of this unique discipline.
Marketing not only plays a central role in contemporary organisation strategy and performance, but also tackles important societal issues such as drink driving, smoking, gambling and racism. From traditional advertising to social media, branding, sales, consumer engagement and research, marketing is critical for business success and societal well-being. Marketers use their analytic and creative skills to understand consumers, build relationships of trust and offer superior value through new product development, attractive pricing, accessible distribution channels, persuasive communications and behaviour change strategies. Marketing at Macquarie University has a strong focus on applied industry-based problems that help ensure our programs are both relevant and grounded in real-world issues.
The Organisation group houses multi-disciplinary scholars working across a range of philosophical, historical, legal, social, economic and cultural approaches to the study of organisation, work and society. Critical and engaged in their approach, the group researches private, public and not-for-profit organisations, to interrogate, understand and improve how work, labour and employment are organised. At times of change and restructuring organisations have a significant effect on the lives, careers and value of people's work. At the same time, organisations are shaped by people through their creativity, innovation, and entrepreneurship, as well as their interpersonal relations and capacity for resistance. In focusing on the reciprocal relationship between organisations and employee, the group's core research areas include: gender, work and organisation; business ethics and critiques of business ethics; corporate sustainability and responsibility; knowledge and wisdom of leadership; the ethics and politics of work and organisation; ethics, identity and leadership; equality and diversity at work; social media law and policy; and alternative organisations such as cooperatives, trade unions, activist groups.
Workplace & Employment
The world of work and employment is never far from the front pages of newspapers. How the workplace is managed constantly raises challenges for managers, employees and governments. Members in this research and teaching cluster investigate a broad range of fields including employment relations, human resource management, demography, employment law and public sector management. Their interests encompass diverse topics – work/family balance, workplace health and safety, trade unions, workforce planning, the regulation of employment, the nature of work, labour and business history, organisational psychology, digital technologies and work, and industrial relations policy. Recent research has contributed to government inquiries, policy initiatives, public discourse and industry best practice.