Digital Principles

The principles to be applied during the web transformation project were recommended by consultants Stamford Interactive after discussion with senior stakeholders and investigation of Macquarie’s web presence in 2013.

Students Library
Digital resources are used by almost everyone.

The digital principles are:

  • Users first
  • Validated designs
  • Innovation that reflects brand
  • Simple and intuitive discovery
  • Robust governance
  • Technology that works for us
  • Online communities and culture
  • Authoritative and clear content
These guide the outcomes of the project.