Degree
Specialisation
40 credit points
Specialisation in Strategic Marketing
Overview
I'm a
looking to start my course in 2027
Degree/s offering this specialisation
Master of Marketing
Summary
Key features
- Develop strategy-led decision-making capabilities
Build the analytical and strategic planning capabilities needed to support complex business and marketing decisions.
- Examine customer experience as a strategic asset
Apply customer-centric thinking to develop long-term strategies that strengthen retention, growth and profitability.
- Build specialised expertise in B2B marketing strategy
Expand career pathways by developing capabilities in a major yet often overlooked marketing area that’s rarely addressed by other degrees.
- Learn from globally experienced marketing experts
Gain insights from award-winning academics and industry practitioners with experience across international markets.
Career outcomes
With a rapidly evolving job market, it’s vital that you have the right skills to evolve with it. We’ll help you upskill or reskill so you can take the next career step in your current industry, or move to one that matches your changing interests. View professions and potential employers.
See career outcomesAbout Strategic Marketing at Macquarie University
Macquarie Business School
Macquarie Business School rethinks, reimagines and rewrites the rules of business to deliver solutions with global impact. Through our cross-disciplinary approach to teaching, we empower you to make a real and positive impact on the world using the power of entrepreneurship, collaboration, creativity and business acumen.
Learn more about the school
Studying at Macquarie
Our vibrant and leafy campus forms part of one of the largest business and technology precincts in Australia. To ensure you have the right skills when you graduate — whether you're starting your first job or taking your career to the next level — we offer flexible study options, personalised degrees and practical experiences.
Benefits of studying at Macquarie
Specialisation structure
What you’ll study
A specialisation allows you to focus on an area of study, such as Strategic Marketing, within more generalist degrees. It’s recorded on your testamur and academic transcript.
Specialisation requirements
40 credit points
Essential units
40 credit points
Complete each unit below
Essential units are units that you must complete to qualify for your degree.
How can I study this specialisation?
Strategic Marketing is available as a specialisation as part of the below degree/s:
Guide to University terminology
Use our handy guide to better understand common study terms.
Career outcomes
Professions
- Account manager
- Brand analyst
- Brand manager
- Business development manager
- Business strategist
- Campaign manager
- Communications specialist
- Consumer insights specialist
- Corporate manager
- International business manager
- International marketing consultant
- Management consultant
- Market analyst
- Market researcher
- Marketing consultant
- Marketing manager
- Marketing strategist
- Product manager
- Public relations manager
- Sales manager
Employers
- Business advisory firms
- Consulting firms
- Fast-moving consumer goods organisations
- Financial technology firms
- Government agencies and departments
- Industrial and B2B organisations
- Management consulting firms
- Market research firms
- Marketing and public relations firms
- Media, creative or communications agencies
- Multinational corporations
- Professional services firms
- Retail and e-business companies
- Social enterprises
- Start-ups
- Technology and telecommunications companies
- Trade and development organisations
Career information
Job and Skills Australia – an Australian Government initiative – provides accessible labour-market data, research and tools to help you understand Australia’s current and projected workforce-skills needs.
Ask a question
If you’d like to know more about studying at Macquarie University, we’d love to hear from you.