Degree
Specialisation
40 credit points
Specialisation in Digital Marketing
Overview
I'm a
looking to start my course in 2027
Degree/s offering this specialisation
Master of Marketing
Summary
Key features
- Design integrated digital marketing strategies
Build practical skills in customer-centric design, journey mapping and engagement optimisation to strengthen digital customer experiences.
- Develop solutions to real-life industry-designed challenges
Conduct independent research, interpret analytics and apply strategic thinking to digital marketing problems using industry‑standard tools.
- Stand out with added industry‑recognised certifications
Strengthen your professional profile with additional digital and social media marketing credentials embedded in your degree.
- Learn from globally experienced marketing experts
Gain insights from award-winning academics and industry practitioners with experience across international markets.
Career outcomes
With a rapidly evolving job market, it’s vital that you have the right skills to evolve with it. We’ll help you upskill or reskill so you can take the next career step in your current industry, or move to one that matches your changing interests. View professions and potential employers.
See career outcomesAbout Digital Marketing at Macquarie University
Macquarie Business School
Macquarie Business School rethinks, reimagines and rewrites the rules of business to deliver solutions with global impact. Through our cross-disciplinary approach to teaching, we empower you to make a real and positive impact on the world using the power of entrepreneurship, collaboration, creativity and business acumen.
Learn more about the school
Studying at Macquarie
Our vibrant and leafy campus forms part of one of the largest business and technology precincts in Australia. To ensure you have the right skills when you graduate — whether you're starting your first job or taking your career to the next level — we offer flexible study options, personalised degrees and practical experiences.
Benefits of studying at Macquarie
Specialisation structure
What you’ll study
A specialisation allows you to focus on an area of study, such as Digital Marketing, within more generalist degrees. It’s recorded on your testamur and academic transcript.
Specialisation requirements
40 credit points
Essential units
40 credit points
Complete each unit below
Essential units are units that you must complete to qualify for your degree.
How can I study this specialisation?
Digital Marketing is available as a specialisation as part of the below degree/s:
Guide to University terminology
Use our handy guide to better understand common study terms.
Career outcomes
Professions
- Advertising or marketing communications specialist
- Campaign manager
- Communications and engagement consultant
- Consumer insights specialist
- Content specialist
- Corporate communications specialist
- Digital marketing specialist
- Integrated marketing communication specialist
- Market analyst
- Market or social researcher
- Marketing consultant
- Marketing manager
- Marketing strategist
- Media analyst
- Search engine optimisation (SEO) manager
- Segmentation specialist
- Social media strategist
- User experience (UX) designer
Employers
- Advertising and media agencies
- Content agencies
- Creator economy platforms
- Digital marketing agencies
- Fast-moving consumer goods organisations
- Government agencies and departments
- Market research firms
- Marketing and public relations firms
- Media and entertainment companies
- Media and news outlets
- Media, creative or communications agencies
- Professional services firms
- Retail and e-business companies
- Social enterprises
- Social networking services
- Start-ups
- Streaming media companies and services
- Technology and telecommunications companies
- UX design companies
- Web design agencies
Career information
Job and Skills Australia – an Australian Government initiative – provides accessible labour-market data, research and tools to help you understand Australia’s current and projected workforce-skills needs.
Ask a question
If you’d like to know more about studying at Macquarie University, we’d love to hear from you.