Degree
Specialisation
40 credit points
Specialisation in Advertising and Branding
Overview
I'm a
looking to start my course in 2027
Degree/s offering this specialisation
Master of Marketing
Summary
Key features
- Develop integrated marketing communication campaigns
Learn how visual identity, design systems and brand positioning function as strategic communication tools.
- Explore the future of AI-driven creative marketing
Examine how AI and human creativity are working together to shape contemporary marketing communication.
- Work on live briefs with industry partners
Build practical experience developing and communicating brand propositions in professional contexts.
- Learn from globally experienced marketing experts
Gain insights from award-winning academics and industry practitioners with experience across international markets.
Career outcomes
With a rapidly evolving job market, it’s vital that you have the right skills to evolve with it. We’ll help you upskill or reskill so you can take the next career step in your current industry, or move to one that matches your changing interests. View professions and potential employers.
See career outcomesAbout Advertising and Branding at Macquarie University
Macquarie Business School
Macquarie Business School rethinks, reimagines and rewrites the rules of business to deliver solutions with global impact. Through our cross-disciplinary approach to teaching, we empower you to make a real and positive impact on the world using the power of entrepreneurship, collaboration, creativity and business acumen.
Learn more about the school
Studying at Macquarie
Our vibrant and leafy campus forms part of one of the largest business and technology precincts in Australia. To ensure you have the right skills when you graduate — whether you're starting your first job or taking your career to the next level — we offer flexible study options, personalised degrees and practical experiences.
Benefits of studying at Macquarie
Specialisation structure
What you’ll study
A specialisation allows you to focus on an area of study, such as Advertising and Branding, within more generalist degrees. It’s recorded on your testamur and academic transcript.
Specialisation requirements
40 credit points
Essential units
40 credit points
Complete each unit below
Essential units are units that you must complete to qualify for your degree.
How can I study this specialisation?
Advertising and Branding is available as a specialisation as part of the below degree/s:
Guide to University terminology
Use our handy guide to better understand common study terms.
Career outcomes
Professions
- AI creative strategist
- Advertising consultant
- Advertising copywriter
- Advertising manager
- Advertising or marketing communications specialist
- Brand analyst
- Brand experience strategist
- Brand manager
- Campaign manager
- Consumer insights specialist
- Content specialist
- Copywriter
- Corporate communications specialist
- Integrated marketing communication specialist
- Marketing consultant
- Marketing manager
- Marketing strategist
- Public relations manager
- Social media strategist
Employers
- Advertising and media agencies
- Arts communications agencies
- Brand strategy consultancies
- Content agencies
- Creative startups
- Design agencies
- Digital marketing agencies
- Event management companies
- Experiential marketing agencies
- Fast-moving consumer goods organisations
- Market research firms
- Marketing and public relations firms
- Media and entertainment companies
- Media and news outlets
- Media, creative or communications agencies
- Podcasting production companies
- Professional services firms
- Radio and television broadcasters
- Retail and e-business companies
- Social networking services
Career information
Job and Skills Australia – an Australian Government initiative – provides accessible labour-market data, research and tools to help you understand Australia’s current and projected workforce-skills needs.
Ask a question
If you’d like to know more about studying at Macquarie University, we’d love to hear from you.