Degree
Major
80 credit points
Major in Marketing Insights and Analytics
Overview
I'm a
looking to start my course in
Degree/s offering this major
Bachelor of Commerce
Summary
Key features
- Explore topics at the forefront of marketing analytics
Study consumer behaviour, customer and media insights, marketing research, metrics, and qualitative and quantitative insights.
- Study in our state-of-the-art facilities
Access our Finance Decision Lab and incubator, and participate in simulations and workshops.
- Undertake professional experiences with leading industry partners
Gain practical skills while actively engaging with industry and enhance your career opportunities prior to graduation.
- Double your skills and employability prospects
Undertake a double major to expand your options – marketing analytics combines well with economics, HR and international business.
Career outcomes
With a rapidly evolving job market, graduate employability remains our priority. We’re working closely with a range of industries and sectors to ensure you’re job-ready when you graduate. View graduate professions and potential employers.
See career outcomesWho is this major suitable for?
About Marketing Insights and Analytics at Macquarie University
Macquarie Business School
Macquarie Business School rethinks, reimagines and rewrites the rules of business to deliver solutions with global impact. Through our cross-disciplinary approach to teaching, we empower you to make a real and positive impact on the world using the power of entrepreneurship, collaboration, creativity and business acumen.
Learn more about the school
Studying at Macquarie
Our vibrant and leafy campus forms part of one of the largest business and technology precincts in Australia. To ensure you have the right skills when you graduate — whether you're starting your first job or taking your career to the next level — we offer flexible study options, personalised degrees and practical experiences.
Benefits of studying at Macquarie
Major structure
What you’ll study
A major allows you to focus on an area of study, such as Marketing Insights and Analytics, within more generalist degrees. It’s recorded on your testamur and academic transcript.
Major requirements
80 credit points
Essential Units
80 credit points
Complete each unit below.
Essential units are units that you must complete to qualify for your degree.
How can I study this major?
Marketing Insights and Analytics is available as a major as part of the below degree/s:
Further course details
For further details and specific course requirements, visit the Handbook >
Guide to University terminology
Use our handy guide to better understand common study terms.
Career outcomes
Set your career in motion
Professions
- Advertising solutions analyst
- Brand analyst
- Consumer insights specialist
- Digital analytics consultant
- Market analyst
- Market or social researcher
- Marketing supply chain specialist
- Media analyst
- Segmentation specialist
- Trend and sales analyst
Employers
- Advertising and media agencies
- Business analysis firms
- Businesses and corporations
- Consulting firms
- Government agencies and departments
- Market research firms
- Marketing and public relations firms
- Not-for-profit organisations
- Service and retail firms
- Social enterprises
- Start-ups
- Universities
Career information
Job and Skills Australia – an Australian Government initiative – provides accessible labour-market data, research and tools to help you understand Australia’s current and projected workforce-skills needs.
Multiply your employability
Career service
Get help preparing a résumé, identifying job opportunities and connecting with employers.
Co-designed degrees
Study a degree co-designed with industry, and graduate with the knowledge and skills employers want.
In-built internships
Study a degree with built-in practical experiences, and get an invaluable head start in your career.
Ask a question
If you’d like to know more about studying at Macquarie University, we’d love to hear from you.