A specialist social media team has joined Group Marketing at Macquarie, taking the wheel of the University’s Twitter, Facebook and Instagram accounts, and generating new and exciting content across these platforms. The team has been working on a new series of Pioneering Minds podcasts that share the exciting stories of nine different Macquarie researchers.
“There is no shortage of big ideas and fascinating people here at Macquarie and the philosophy behind the podcast was to allow our audience to dig a little deeper than what Twitter, Facebook and Instagram have on offer,” says podcast interviewer and social media team leader, Ben Mckelvey.
The series was launched earlier this month with an in-depth and personal discussion with Distinguished Professor David Christian, who gave his unique perspective on historical study, his time in Soviet Russia, the economics of vodka, his relationship with Bill Gates and the founding of the Big History program. The episode has been well received with around 300 people having already listened to the first instalment of the series.
The second episode discusses papyrology and the forensic investigation of the gospel of Jesus’ wife with Associate Professor Malcolm Choat.
While only two episodes have been released so far, there are already plans in the works for another season. The podcasts will come to represent the innovative and stimulating collection of stories the University has to offer.
“We’re keen to continue building a rich library of Macquarie stories that complement our other media and marketing activities and highlight the key fields of research, learning and teaching here at the University,” says John Chatterton, Chief Marketing Officer.