Guo Program Resources

Week 1 - Idea Generation

Erik Lundmark Slide Deck

Speaker Series
Mark Sarian Slide Deck

Week 2 - Customer Discovery

Karen Platt & Michelle Menken Slide Deck
Customer Discovery Handouts

Empathy Map
Value Proposition Canvas
Persona Map
Persona Map (Blank)

Speaker Series
Kevin Ly Slide Deck

Week 3 - Product Development

John Shi-Nash Slide Deck

Speaker Series
Emma Lo Russo Slide Deck 

Week 4 - Execution

Martin Groen Slide Deck 

Speaker Series
Priyanka Vaidya Slide Deck
Grant Brit Slide Deck

Week 5 - Finances & Revenue

Martin Groen Slide Deck

Speaker Series

Week 6 - Legal & Registration

Anna Grocholsky Slide Deck

Speaker Series
Rachel Debeck & Judith Miller Slide Deck 

Week 7 - Branding & Social Media

Frances Chang Slide Deck 
Branding & Marketing Worksheet 

Speaker Series
Kate Carruthers Slide Deck

Week 8 - Website & SEO

Sarah Halawani Slide Deck
Website & SEO Worksheet

Speaker Series
Albert Mai Slide Deck

Week 9 - Pitching 101

Cheryl Mack Slide Deck 

Speaker Series
Crewmojo Slide Deck 

Week 10 - Professional Networking

Stefan Sojka Slide Deck 

Pitch Night

Pitch Deck Master

Event Videos

Audience Development in the Social Age with Alex Sumsky

Wednesday 14th March 2018

Alex Sumsky is the cofounder of Forever Network - a digital sports media company for the millennial generation reaching over 60M people per month. Alex leads Forever Network's audience, content, and creative activities, and through this, he will explain how new age media companies are building audiences with a social first approach.

Social Entrepreneurship with Debbie Haski-Leventhal

Wednesday 21st March 2018

A social entrepreneur is someone who recognises a social problem and uses entrepreneurial principles to organise, create and manage a venture to make social change.  Inspired by Muhammad Yunus and other famous social entrepreneurs, young people around the world are now starting their own businesses to address problems such as access to clean water, sanitation, homelessness, environmental issues and more.

Start-up & Corporate Collaborations with Nicole McCallum & Michael Cesa

Wednesday 28th March 2018

Want to know how startup-corporate collaborations can help launch and grow a business? Nicole McCallum will provide insight on the process involved in creating startup-corporate relationships, present a case study on what it's really like partnering with a corporate and share advice from startups who have collaborated with corporates. Michael Cesa will teach us how to bridge the gap between the startup and corporate world with confidence and effective networking, sharing some of his stories, lessons and experiences.

Guo Program

Week 1 - Idea Generation Speaker Series with Mark Sarian

Wednesday 4th April 2018

Where do great ideas come from? What differentiates your idea from others? Quantity over quality? Which ideas have the most chance of being successful? Mark Sarian will reveal his valuable tips on how to generate the best ideas. He will discuss some of his own ideas, as he journeyed from Commercial Finance, to Vodka, to Milan Fashion Week, and share stories from across the globe. His presentation will cover people to be inspired by, as well as future trends.


Week 2 - Customer Discovery Speaker Series with Kevin Ly

Wednesday 11th April 2018

Kevin Ly is the co-founder of Brewristas and Savant Roasting Company. Coming from a mechanical engineering background, Kevin has reapplied his skills to pursue his passion in life and create artisan coffee, including an innovative drink called Brewristas Brain Brew. 


Week 2 - Customer Discovery Speaker Series with Jonathan Englert

Wednesday 11th April 2018

Jonathan Englert is the founder of AndironGroup. He is a noted communications strategist across disruptive technology, cybersecurity, fintech, energy and the sharing economy. As part of his work at Andiron, he is Head of Communications for GoGet Carshare. As a journalist, he has written for The New York Times and many other publications on issues ranging from public affairs to technology to adventure sports.


Week 3 - Product Development Speaker Series with Emma Lo Russo

Wednesday 18th April 2018

Digivizer built a technology platform that was designed to serve enterprise customers. Yet businesses of all sizes were keen to access the same insights. Emma will share the product development approach, key decisions, challenges and successes in choosing to build and deliver enterprise software, and then later developing a scalable SaaS product for businesses of all sizes.


Week 4 - Execution Speaker Series with Priyanka Vaidya & Grant Brits

Thursday 26th April 2018

EMOTIV has a number of applications for their brain wearables, ranging from Performance & Wellness, Brain Controlled Technology, Brain Research + Education and Consumer Insights. Each solution portfolio includes a unique hardware and software combination tailored to best suit the use case. Priyanka will share the process maps, checklists and lessons learnt when trying to bring a cool idea to life!

Grant will briefly cover how he took Superestate from an idea to a reality the original idea, business formation journey & launch, growth and where to next!


Week 5 - Finance and Revenue with Yvette Belamy, Clair Maurice, Dan Preiss and Marley Palin

Wednesday 2nd May 2018

BCG Digital Ventures is a corporate investment and incubation firm. They invent, build and invest in startups with the world's most influential companies. Yvette, Clair and Dan will be discussing revenue models, costs and profitability and thinking like a VC.

Marley Palin is the co-founder of Hatch Health a MedTech business looking to disrupt the private hospital billing space. She is also the founder of Glue and You, a social enterprise empowering women to rebuild their lives after leaving situations of domestic violence.


Week 6 - Legals and Registration with Rachel Debeck and Judith Miller

Wednesday 9th May 2018

Rachel is the Head of People & Commercial Affairs at BCG Digital Ventures and will soon be joining the team at Lorica Health. She has more than 15 years’ experience in legal, operations and people leadership roles across a range of industries.

Judith Miller is a Principal and Commercial National Practice Leader at Wrays. She has more than 25 years’ experience in the law, and advises clients on the full range of commercial transactions and issues, as well as managing and commercialising their IP.

Filmed and Edited by Gaston Trussi & Tim Salt

Content owner: Incubator Last updated: 31 Oct 2019 4:09pm

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