R Workshop. R for Service Research

R Workshop. R for Service Research

R is an integral and open source analysis platform and has evolved into the global lingua franca of the data analytics community. Currently, R features 11681 packages covering a plethora of applications for almost any conceivable scientific discipline (https://cran.r-project.org/web/packages/). Generally, R requires a steep learning curve, but is increasingly gaining market share and popularity in the academic community due to its flexibility, universal applicability and open source nature. It is popularly referred to as the Swiss Army knife of data analytics. 

In the workshop Professor Dr Martin Wetzels will be showing R side-by-side with its main competitors, SPSS (basic analysis, regression analysis, scaling and exploratory factor analysis), LISREL (confirmatory factor analysis and structural equation modeling) and SmartPLS (PLS path modeling). 

Recently, graphical user interfaces (GUI) have been developed for R, such as R commander (uses and almost SPSS-like menu structure), Rstudio, a more advanced GUI for R, and the R essentials plugin which allows executing R code in SPSS.

Event Details

Friday 1 December 2017
9:00 am - 5:00 pm
PC Lab 206, Level 2, Building E4B
Monday 27 November 2017

The workshop outline with important information and prerequisite requirements can be viewed here.

The Instructor

Professor Dr Martin Wetzels is Professor in Marketing and Supply Chain Research at the School of Business and Economics, Maastricht University, the Netherlands. His main research interests are services marketing, marketing research and analytics, B2B marketing, marketing channels and social media and digital marketing. 

His work has resulted in more than 90 articles in leading, international journals, such as, MIS Quarterly, Journal of Marketing, Management Science, Journal of Operations Management, Journal of Consumer Research, Accounting, Organizations and Society, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Information & Management, Long Range Planning, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Management Studies, Journal of Business Research, Psychology and Marketing, Marketing Letters, European Journal of Marketing, and International Journal of Research in Marketing. He has contributed more than 130 papers to conference proceedings and presentations. His work has received more than 14000 citations on Google Scholar resulting in a h-index of 49 and a g-index of 119, putting him in the Top 1% (full) Marketing Professors on the basis of a Google Scholar benchmark for the top 500 universities in USA, Canada, UK, New Zealand and Australia (cf. Soutar et al., 2015). 

He serves on the editorial review board of ten leading, international journals and actively reviews for numerous international journals and he chaired a number of international conferences, such as IPSERA and SERVSIG. He has supervised more than twenty PhDs on a wide variety of marketing related topics. 

His current research interests focus on digital marketing, social media and new technologies in marketing. He is currently research theme leader for the SBE research theme Data-Driven Decision-Making (D3M).


Thank you for your interest in the R Workshop. All available spaces have now been allocated. 

 Please keep an eye out for further workshops in 2018.

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