Department of Marketing research is of an international calibre. ERA 2018 results are a 3 for Marketing, demonstrating we are now at world standard.
Developing solutions is deeply ingrained in the department’s teaching staff. Our academics undertake problem-based research that often involves collaboration with public, private and not-for-profit sector organisations.
Our Research Themes
For research related query, please contact one of our Expert. Research themes within the Department of Marketing include:
Entrepreneurship, Creativity & SMEs
Entrepreneurship and creativity are seen as the new frontier of knowledge development and application, helping to drive societal progress. This shift in focus to practical innovation is intertwined with the transition from the industrial to the entrepreneurial society. This research area examines knowledge transfer—between people and within organisations—and how knowledge is used through creative, entrepreneurial processes, such as starting new organisations or developing new products, services or improved practices.
This research area analyses all cross-border business activity by both multinational and small to medium size enterprises, international networks, transfer of knowledge, entrepreneurial activities, and international human resource management. Projects aim to understand the diverse activities that comprise international business and its influence on the economic, social, cultural and environmental wellbeing of people globally. The Department’s innovative research is multi-disciplinary, multi-cultural and multi-locational. Research explores the flow of people, products and services to meet changing global consumer demands, and the challenges and opportunities that arise from links and barriers that exist between national economies.
Marketing is central to organisational strategy and performance, and also in changing perceptions of societal issues. Our Department has a strong focus on research that examines problems being faced by marketers in the real world. Projects explore the analytic and creative approaches marketing professionals take in the course of their work. This includes ways of understanding consumers, building trust, and value-adding through product development, pricing, distribution channels, persuasive communications and behaviour change strategies.
HDR Research Projects
Current HDR Students