News and events

News and events


Corporate Engagement:  Emerging Marketers Mentoring Program with AMI

22-November-2018: The Department hosted the “Graduation - Emerging Marketers Mentoring at our City Campus. This is another fantastic joint initiative with Australian Marketing Institute. The event was attended by marketing professionals, academics from the Department of Marketing and passionate mentees. Our Head of Department, Professor Aron O’Cass, enthused the audience with his opening speech announcing some exciting developments in our Department including the new Masters Programs to be launched in 2019/2020. This was followed by an inspiring keynote address by Kristie Atkins who also supported this initiative as a mentor, and great sharing from mentee Billy O'Neill.

A nexus between industry and university, the Emerging Marketers Mentoring Program provided aspiring marketers an opportunity to meet and talk with industry professionals and obtained valuable insights into the industry and its future.

Corporate Engagement in Learning & Teaching: MKTG806 Applied Marketing Strategy

9-November-2018: The focus of the Department of Marketing lies on providing students with the best learning experience possible. Given the highly applied nature of strategic thinking, the unit MKTG806 Applied Marketing Strategy collaborated with the leading Growth Consultancy FiftyFive5 to provide postgraduate students with a live case. The project aim was to develop new positioning strategies for Twining's in the tea category, especially in the Millennial segment, which traditionally has not been a target segment. The four best student groups were invited to present their findings to the company’s representatives who selected a winning team. Our future strategists came up with innovative solutions such as new products, co-creation strategies, and social media engagement strategies to better connect with this highly influential segment. The Department congratulates the presenting teams for a great effort and also expresses its gratitude to the team of FiftyFive5, especially to Cori Hodge.

For more information about this great initiative, please contact Associate Professor Ralf Wilden, the Unit Convenor for MKTG806 Applied Marketing Strategy.

Marketing & Media Students Meeting the Media Industry

What’s the best way to provide our Marketing & Media students a better insight into the variety of roles there are in Media Agencies? Bring the classroom to the industry!

On 18-September-2018, our Corporate Engagement Coordinator Dr LayPeng Tan and Associate Professor Lawrence Ang (Program Director of Marketing & Media) brought our final year Marketing & Media students to OMD to meet the media industry! Many thanks to Media Federation of Australia for their support, and the speakers from UM, PHD, IKON, Blue 449, OMD, Starcom, Cadreon and Group M for their generous and most practical advice. Their kindness and encouragements have inspired our students to “Get out there, and don’t be afraid” as aptly summed up in students’ feedback survey.

Department seminars

Throughout the year, the Department of Marketing holds specialised seminars for students, staff, alumni and members of the community. Each semester special guest speakers present their industry knowledge and insight into the profession. The Department’s own academics also present seminars in the field of their ongoing research.

In 2018 we will continue to hold regular seminars. Please bookmark this page to view current details. As always we will cover interesting and relevant research topics.

2 Nov 2018
A/Prof Liem Ngo, University of NSWTBA4ER 623
19 Oct 2018
Dr Ting Yu, University of NSWOrganizational Ambidexterity: The simultaneous pursuit of seemingly conflicting goals in service4ER 623
5 Oct 2018
A/Prof Stacey Baxter, University of NewcastleMay the Force Drag your Brand Logo: the Brand Work-Energy Effect4ER 623
7 Sep 2018
Dr Steven Lu, University of SydneyThe Impact of a Mobile Payment App on Consumer Purchase Behavior: A Natural Field Experiment4ER 623
24 Aug 2018
A/Prof Cynthia Webster, Macquarie UniversityIdentity-based Consumption: Salience, Centrality, and Intersectionality4ER 623
10 Aug 2018
Dr Phyra Sok, Monash UniversityPositive Psychological Capital (PsyCap) and Service-Sales Ambidexterity: The Moderating Role of Technology Orientation and Technology Capability4ER 623
27 Jul 2018
A/Prof Chiara Orsingher, University of BolognaAn Empirical Synthesis of Customers’ Emotions in Service Failure and Recovery4ER 623

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