Developing solutions is deeply ingrained in the department’s teaching staff. Our academics undertake problem-based research that often involves collaboration with public, private and not-for-profit sector organisations.
Our research themes
Research themes within the Department of Marketing and Management include:
Entrepreneurship, Creativity & SMEs
Entrepreneurship and creativity are seen as the new frontier of knowledge development and application, helping to drive societal progress. This shift in focus to practical innovation is intertwined with the transition from the industrial to the entrepreneurial society. This research area examines knowledge transfer—between people and within organisations—and how knowledge is used through creative, entrepreneurial processes, such as starting new organisations or developing new products, services or improved practices.
This research area analyses all cross-border business activity by both multinational and small to medium size enterprises, international networks, transfer of knowledge, entrepreneurial activities, and international human resource management. Projects aim to understand the diverse activities that comprise international business and its influence on the economic, social, cultural and environmental wellbeing of people globally. The Department’s innovative research is multi-disciplinary, multi-cultural and multi-locational. Research explores the flow of people, products and services to meet changing global consumer demands, and the challenges and opportunities that arise from links and barriers that exist between national economies.
Marketing is central to organisational strategy and performance, and also in changing perceptions of societal issues. Our Department has a strong focus on research that examines problems being faced by marketers in the real world. Projects explore the analytic and creative approaches marketing professionals take in the course of their work. This includes ways of understanding consumers, building trust, and value-adding through product development, pricing, distribution channels, persuasive communications and behaviour change strategies.
Scott Koslow, Lawrence Ang, Chris Baumann, Ross Gordon, Cynthia Webster, Hume Winzar, Jana Bowden, Leanne Carter, Yimin (Stephanie) Huang, Julie Zetler, June Buchanan, Con Korkofingas, Abas Mirzaei, LayPeng Tan.
The Department takes a cross-disciplinary approach to the study of organisations, work and society. Scholars in this area research private, public and not-for-profit organisations in order to interrogate, understand and improve how work, labour and employment are all organised. These fields draw on a range of philosophical, historical, legal, social, economic and cultural perspectives. Organisations are essentially shaped by the input of people, but also have the potential to significantly impact workers lives and careers. In focusing on the reciprocal relationship between organisations and employees, core research topics include: gender; business ethics; politics of work; corporate sustainability and responsibility; leadership; equality and diversity; social media law and policy; and alternative organisations such as cooperatives, trade unions, activist groups.
Workplace & Employment
The world of work is a topical one. How the workplace is managed poses challenges for managers, employees and governments. Macquarie’s Department of Marketing and Management’s research has contributed to government inquiries, policy initiatives, public discourse and industry best practices. The Department investigates fields including employment relations, human resource management, demography, employment law and public sector management. Scholars interests encompass diverse topics surrounding: work/family balance, workplace health and safety, trade unions, workforce planning, the regulation of employment, the nature of work, labour and business history, organisational psychology, digital technologies and work, and industrial relations policy.
Our cross-functional research networks
The department also has a number of research networks that focus on cross-functional teams of researchers, working on interesting challenges and contexts.