Today, we officially rolled out the new ‘Pioneering Minds’ campaign.

Utilising emotive images to highlight global issues and how we are taking an innovative approach to help solve them, the campaign aims to showcase our rich history of transformative learning and teaching.

“The academics and students at Macquarie University are addressing today’s global issues with a pioneering approach to how they think and apply their knowledge,” said Chief Marketing Officer John Chatterton. “Our campaign will centre around those issues that we all care about because they impact the society in which we live. We’ll showcase them in impactful creative ways that is distinctive in the higher education marketplace.”

Campaign images will be shared across print and digital channels in the coming months. Initial ads will focus on global issues such as counter terrorism, cyber security and emerging economies.