Macquarie Business School has launched a new advertising campaign for the Master of Business Administration (MBA) program.
Advertisements have been placed in CBD building elevators, at railway stations and other outdoor locations across Sydney, they appear on social channels and in traditional print publications, including the Australian Financial Review, Boss Magazine and Qantas magazine.
The MQBS MBA website has been updated to tell the MQBS story and there is an informative video that shares the vision for future students.
Based on the University’s ‘You to the Power of Us’, the new campaign clearly differentiates the MBA offering and talks to our core strength of turning theory into real-world practice.
Professor Eric Knight, Dean Macquarie Business School, says, “Macquarie Business School represents over 50 years of history in teaching successive waves of Australia’s and Asia’s business leaders, and we’re rightly proud of that.”
“Our research tells us people who choose to do their MBA at MQBS are not just wanting a badge to add to their CV, they are looking to improve their lives, empower themselves to be great leaders and to make a real difference in the world.”
“The creative assets in the campaign bring these aspirational needs to life by challenging you to think about things like your career and future in a different way.”
READ: Prof Eric Knight in the AFR on how the federal government’s upcoming Jobs and Skills Summit presents a unique opportunity to reset the economic agenda.