Communications Media, creative arts, and communication
Studying communication strategies from a diverse array of international perspectives and theories will prepare you for living and working in a globalised and inter-cultural world.
At Macquarie, you’ll explore the cultural, social, international and linguistic contexts of the evolving world of communications and develop skills across print, online and multimedia.
Careers in communications
- campaign/program coordinator
- communications manager/officer
- development officer
- internal communications consultant
- international programs coordinator
- media adviser
- media producer
- NGO consultant
- public relations specialist
- social change advocate
- social media coordinator
- multimedia specialist
"I've been learning a lot about marketing in university, but to actually go out and use my skills in an international context, in another country with different cultures was an incredibly valuable experience. " – Ryan Lee
Through Macquarie University's PACE program, you can gain local, regional or international experience working alongside partner organisations in your chosen industry.
Marketing and Communications student Ryan Lee had the opportunity to work in Vietnam and learn important practical, cultural and community skills working alongside NGO, Know One Teach One (KOTO).
No matter what you decide to study at Macquarie, PACE has an opportunity available for you. Learn more about the opportunities available through PACE.
Master of International Communication
"What I learned during my postgraduate degree was the ability to think critically and also to think outside the box… Doing an Arts degree at Macquarie gave me the ability to do something unique for my company which is storytelling."
Ernie is working as Communications Manager, Pacific Region for Nu Skin Enterprises. Previously, he held a public relations and communications role at Appco Group Australia.
Phuong Mai Pham
Bachelor of Arts with a major in International Communication
“Academically, the program at Macquarie was fantastic, interesting and challenging at the same time. It gave me the foundation of knowledge and professional skills that I need to succeed in my job. My number one highlight of my time at Macquarie would be the combination of studying and having the active social life that Macquarie encourages every student to have. It helped me gain the people skills required to work effectively within an organisation.”
Mai is the Marketing Manager for Forbes Vietnam where she is in charge of developing and executing marketing strategy and establishing the brand.
Our expertise in communications
Dr Usha Harris
Lecturer in International Communications
Dr Harris has 15 years of professional media experience which includes working in Australia as a television researcher and producer for various production houses.
Her research interests are climate change communication, media and communication in the Asia Pacific, communication for social change including campaigns and communication strategies, participatory media focusing on the methodological approaches in participatory media research, transnational media flows.
Dr Ji Li
Lecturer in International Communications
Dr Ji is a lecturer and unit convenor in international communication for the Department of Media, Music, Communication and Cultural Studies. Her research interests include soft power and public diplomacy, and international security focusing mainly on social media and counter terrorism. Prior to joining Macquarie she was a journalist in China.
Dr Ji provides the following insight into the Master of International Communication: "The course evaluates and analyses theories and debates about public diplomacy, international public relations, soft power and frames and images of nation states. It also discusses the most current international affairs and hones your diplomatic skills through a weekly press conference simulation. A real-world experience is created in the classroom with public diplomats invited to give guest lectures. It is also a highly internationalised class where students are encouraged to learn from each other, particularly to understand each other based on their various cultural backgrounds."
Our multi-million-dollar media hub features the best university media facilities in the country. So by the time you graduate, your skills and knowledge will be second to none.
Discover media, music, communication and cultural studies at Macquarie
In the home of Australia's first media department, you'll learn from award-winning experts and have access to industry-standard facilities, including our multi-million-dollar media hub with professional screen, radio and dance studios, as well as state-of-the-art digital workstations for all production areas. Immerse yourself in writing, dance, music, screen production, management, games design or communication, and set yourself up for a career in the new media landscape.
Students will develop an informed, global, cross-cultural perspective of the world as well as written and verbal communication skills that are valued by employers in any industry. You will develop the media communication, international relations and cultural studies skills you need for an international communications career.
International Communication at Macquarie is at the forefront of research in the field of International Communication and Media and is offered by the Department of Media, Music, Communication and Cultural Studies.
As the nature of the workplace changed in the last decade, so has the skill set demanded by employers.
"Skills that commanded a premium yesterday are no longer so valuable today. Organisations now need people who can operate in multiple dimensions, who have the ability to analyse information, prioritise and communicate with stakeholders. These sophisticated 'soft skills' are among the hardest to measure but ultimately can deliver the greatest value," states the 2012 Hudson Report.
We are seeing employers becoming more aware of the value in creating an employee base that has a good mix of both technically educated employees and broadly educated employees.
An interesting example of this is where one of the largest producers of semiconductors in the world employs an anthropologist as their Director of User Experience Research. Overseeing a team of social scientists and designers who travel the world, observing how people use technology in their lives, the team's findings help inform the company's product development process. The ability to interpret the market and identify the emerging signals and what is going to matter to the end user takes a special skill set recognised in the field of anthropology.
The Arts advantage
Amongst the many benefits of studying an Arts degree such as expanding your knowledge base across several subjects, a key benefit is developing skills sought by employers such as learning to effectively write and communicate, teamwork, problem-solving, critical thinking and independent judgement.
Graduate Careers Australia in their 2013 Graduate Outlook Report ranked the most important selection criteria across several industries when recruiting graduates. The results in the table below show that 2 out of the top 3 selection criteria are developed when studying Arts: interpersonal and communication skills (written and oral); and critical reasoning and analytical skills/problem solving/lateral thinking/technical skills.
Throughout their university education, Arts students develop many skills sought after by employers including:
- Ability to perform research: The ability to find information and analyse and assess its quality is seen as an asset.
- Interpersonal skills: The ability to collaborate and communicate effectively within a team is highly valued and something Arts students learn as a part of their studies.
- Creativity: Being able to think outside the box and see the big picture and apply this to the problem-solving process can set an Arts graduate apart from graduates in other fields.
- Critical thinking and analysis: Being able to think objectively by looking at things from different angles and to question what has been presented as fact to ensure true conclusions are formed, is a greatly valued skill.
- Effective communication: An Arts degree supports a student in becoming a skilful writer and presenter, and this ability is valued across most careers.
With this mix of skills, the Arts graduate can support their employer in responding to today's global, social, cultural and economic challenges along with their specialist knowledge of the people, societies and cultures that underline these challenges.
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