Marketing Business

Marketing Business

Digital media has a profound influence on the marketing landscape. Macquarie’s marketing program offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market.

You’ll learn about the theories modern marketing is built on and have opportunities to hone your practical skills.


We've partnered with the Australian Marketing Institute, the professional association for marketers to make sure you graduate ready to be a marketing professional.

Australian Marketing InstituteAustralian Marketing Institute

Graduate outcomes

Yann Saoli

Yann Saoli

Bachelor of Commerce with major in Marketing

I wanted to study in Australia and I knew Macquarie University had a good reputation for its Business/Commerce degrees. I chose to study Marketing because I wanted to study a commerce degree where I could also develop my creativity. I enjoy subjects where there is not always a single correct answer possible as I can argue different opinions. This degree is particularly valuable to me since I did it in Australia as an international student.

Studying in Sydney at Macquarie University has been an enriching experience and will be unforgettable. By studying in Macquarie University I have met people from all over the world.

Through work experience or a postgraduate degree you will get access to a lot more senior positions across areas like advertising, consumer behaviour, general management, brand, public relations and retail. The average salary for a marketing manager is around $120,000 per year.

Career Opportunities include:

  • advertising manager
  • art director
  • brand manager
  • broadcasting production manager
  • business consultant
  • corporate communications producer
  • digital engagement manager
  • digital marketing manager
  • direct marketing campaign manager
  • e-commerce manager
  • entrepreneur
  • internal communications consultant
  • journalist
  • market researcher
  • market strategy analyst/adviser
  • marketing communications specialist
  • marketing professional
  • marketing manager
  • marketing strategist
  • media and public relations specialist
  • media buyer
  • media producer
  • PR consultant
  • product developer
  • product development manager
  • public affairs adviser
  • retail executive
  • sales manager
  • search engine optimisation (SEO) content executive

"I've been learning a lot about marketing in university, but to actually go out and use my skills in an international context, in another country with different cultures was an incredibly valuable experience." – Ryan Lee

When opportunity knocks, you just have to open the door. For Ronan Chandler, Rosa-Clare Willis, Ryan Lee and Fraser Campbell-Cooper their pioneering ambition in marketing was met with the unique opportunity of PACE.

At Macquarie we understand that true life lessons happen outside your comfort zone. Though our unique professional and community engagement program, PACE, you have the opportunity to get out of the lecture theatre and into the heart of your chosen career well before you graduate.

PACE provides opportunities for undergraduate students at Macquarie University to gain practical experience by working with industry partners on mutually beneficial projects. If you are interested in studying business at Macquarie have a look at the films below as an example of just some of the many experiences available for you.

Learn more about the opportunities available through PACE.

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