Macquarie University

Marketing Business

Digital media has a profound influence on the marketing landscape. Macquarie’s marketing program offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market.

You’ll learn about the theories modern marketing is built on and have opportunities to hone your practical skills.

Local

Undergraduate Courses

Degree	2018 ATAR
Bachelor of Arts with the degree of Bachelor of Commerce with a Major in Marketing	80.00
Bachelor of Business Administration with the degree of Bachelor of Arts with a Major in Marketing	81.00
Bachelor of Business Leadership and Commerce with a Major in Marketing	N/A
Bachelor of Commerce with a Major in Marketing	80.00
Bachelor of Commerce with the degree of Bachelor of Arts - Psychology with a Major in Marketing	83.00
Bachelor of Commerce with the degree of Bachelor of Laws with a Major in Marketing	96.00
Bachelor of Commerce with the degree of Bachelor of Psychology (Honours) with a Major in Marketing	94.20
Bachelor of Commerce with the degree of Bachelor of Science with a Major in Marketing	80.00
Bachelor of Marketing and Media	95.30

Postgraduate Courses

Degree	2018 ATAR
Bachelor of Philosophy/Master of Research (Business and Economics)	N/A
Master of Commerce with a Specialisation in Marketing	N/A

International

Undergraduate Courses

Degree	2018 ATAR
Bachelor of Arts with the degree of Bachelor of Commerce with a Major in Marketing	80.00
Bachelor of Business Administration with the degree of Bachelor of Arts with a Major in Marketing	81.00
Bachelor of Business Leadership and Commerce with a Major in Marketing	N/A
Bachelor of Commerce with a Major in Marketing	80.00
Bachelor of Commerce with the degree of Bachelor of Arts - Psychology with a Major in Marketing	83.00
Bachelor of Commerce with the degree of Bachelor of Laws with a Major in Marketing	96.00
Bachelor of Commerce with the degree of Bachelor of Psychology (Honours) with a Major in Marketing	94.20
Bachelor of Commerce with the degree of Bachelor of Science with a Major in Marketing	80.00
Bachelor of Marketing and Media	95.30

Postgraduate Courses

Degree	2018 ATAR
Master of Commerce with a Specialisation in Marketing	N/A
Master of Research (Business and Economics)	N/A

Accreditation

We've partnered with the Australian Marketing Institute, the professional association for marketers to make sure you graduate ready to be a marketing professional.

Australian Marketing Institute

Graduate outcomes

Yann Saoli

Bachelor of Commerce with major in Marketing

I wanted to study in Australia and I knew Macquarie University had a good reputation for its Business/Commerce degrees. I chose to study Marketing because I wanted to study a commerce degree where I could also develop my creativity. I enjoy subjects where there is not always a single correct answer possible as I can argue different opinions. This degree is particularly valuable to me since I did it in Australia as an international student.

Studying in Sydney at Macquarie University has been an enriching experience and will be unforgettable. By studying in Macquarie University I have met people from all over the world.

With a degree related to Marketing you can enjoy a wide range of employment opportunities. Entry-level positions generally are based in sales or as marketing department assistants, as well as in agencies or through providing assistance to general management, with average starting salaries around $45,000.

Through work experience or a postgraduate degree you will get access to a lot more senior positions across areas like advertising, consumer behaviour, general management, brand, public relations and retail. The average salary for a marketing manager is around $120,000 per year.

Career Opportunities include:

advertising manager
art director
brand manager
broadcasting production manager
business consultant
corporate communications producer
digital engagement manager
digital marketing manager
direct marketing campaign manager
e-commerce manager
entrepreneur
internal communications consultant
journalist
market researcher
market strategy analyst/adviser
marketing communications specialist
marketing professional
marketing manager
marketing strategist
media and public relations specialist
media buyer
media producer
PR consultant
product developer
product development manager
public affairs adviser
retail executive
sales manager
search engine optimisation (SEO) content executive

At Macquarie University, learning doesn't just happen in the classroom. With PACE you can gain real-world experience and get ahead in the career queue.

"I've been learning a lot about marketing in university, but to actually go out and use my skills in an international context, in another country with different cultures was an incredibly valuable experience." – Ryan Lee

When opportunity knocks, you just have to open the door. For Ronan Chandler, Rosa-Clare Willis, Ryan Lee and Fraser Campbell-Cooper their pioneering ambition in marketing was met with the unique opportunity of PACE.

At Macquarie we understand that true life lessons happen outside your comfort zone. Though our unique professional and community engagement program, PACE, you have the opportunity to get out of the lecture theatre and into the heart of your chosen career well before you graduate.

PACE provides opportunities for undergraduate students at Macquarie University to gain practical experience by working with industry partners on mutually beneficial projects. If you are interested in studying business at Macquarie have a look at the films below as an example of just some of the many experiences available for you.

Learn more about the opportunities available through PACE.