Business analysis Business

Business analysis Business

Big data has become big business, and those with the ability to extract value from these data sources are in demand across the globe.

Macquarie’s business analytics programs equip you with knowledge and skills to better understand consumers, innovate, reduce risk and maximise opportunities.

Graduate outcomes

Kirsty Wright

Kirsty Wright

Bachelor of Commerce majoring in Marketing and Demography

Kirsty joined Sweeney Research in January 2008 as a graduate research consultant. In 2006, she completed a Bachelor of Commerce majoring in Marketing and Demography at Macquarie University. Kirsty then undertook a marketing focused Honours degree in Commerce in 2007 and graduated with First Class Honours. Her academic research focused on a longitudinal quantitative analysis of the effectiveness of customer loyalty programs in the retail grocery sector.

Whilst completing her Honours degree, Kirsty co-authored two international conference papers with one nominated for best paper. Prior to Kirsty joining Sweeney Research, she worked at The Nielsen Company on the Living in Australia study (also known as the Household, Income and Labour Dynamics in Australia study) for two years.

At Sweeney Research, Kirsty works on both qualitative and quantitative research in a variety of areas including branding, advertising, communications, new product development, concept testing, consumer segmentation and also multivariate research.

Career Opportunities

  • applications modeller and developer
  • behavioural forecasting
  • business analyst
  • Business Analysts and BIS coordinators /managers
  • business process improvement specialist
  • business process modelling consultant
  • customer insights manager
  • data analyst
  • IT planning manager
  • management consultant

According to (accessed July 2015) the national average salary for a Business Analyst is $76,000, and graduates can expect to receive $50,000. Median salaries can range drastically depending on whether it is an entry-level position or a more senior position and you can find salaries from $55,000 to easily over $200,000 per annum.

“PACE allowed me to put into practice the knowledge gained from my course in a real-world scenario, and provided the building blocks to begin my career.

Having completed a session-long PACE project for EY [formerly Ernst & Young] while studying at Macquarie, I applied for and was offered a place in EY’s Vacationer Program, and I joined full-time as a graduate consultant in early 2014. The best thing about Macquarie is the intelligent and friendly academic staff. My degree was the key qualification needed to start working in IT.” – Blair Hudson, Graduate, Bachelor of information Technology

Through PACE you can engage with the community through practical experience by working on professional panels with government, industry professional bodies, corporates, community groups and NGOs. By working collaboratively on a project that is mutually beneficial to both industry partners and Macquarie University students PACE you with the provides opportunity to conduct real-world business analytics especially involving big data.

Learn more about the opportunities available for you through PACE.

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