The Essence of Persuasion. Please register for this free event held at Macquarie University, Level 1, 75 Talavera Road, Macquarie University.
Seminar Room, Level 1, 75 Talavera Road, Macquarie University, NSW, 2109
Getting to Macquarie University
Please register for this event.
About the seminar
Many people involved in health innovation believe that the quality of their ideas, proposals, or technical advances determines the likelihood of successful adoption. While having a high-quality idea is a necessary condition for adoption, that characteristic seldom rises to the level of being sufficient.
In this seminar, Professor Paul Levy will review key elements of persuasion: How you go from having a good idea to persuading people that the idea is worth considering and adopting?
An interactive lesson from the US Civil War will provide a surprising example for our audience.
Paul F. Levy – author, speaker, and corporate advisor -- served as President and Chief Executive Officer of the Beth Israel Deaconess Medical Center in Boston from January 2002 to January 2011. BIDMC is one of the world’s preeminent academic health centers, providing state-of-the-art clinical care, research, and teaching in affiliation with Harvard Medical School. Licensed for over 600 beds, BIDMC annual revenues were over $1.4 billion.
Professor Levy first received recognition at BIDMC in 2002-3 for organizing a turn-around that saved the hospital from financial disaster after a failed merger threatened its closure. Later, he became known as a strong advocate for quality and safety improvement and transparency of clinical outcomes, persuading the hospital’s Board to adopt a goal of eliminating preventable patient harm over a four-year period and disclosing the number and types of patient harm on the hospital’s website. In addition, he received worldwide attention in 2009 for engaging the hospital staff in crowdsourcing ideas to save money during a financial crisis and thereby avoiding hundreds of layoffs.
Professor Levy has written numerous articles in a variety of fields and two books, Goal Play! Leadership Lessons from the Soccer Field and How a Blog Held Off the Most Powerful Union in America. He was author of the widely read blog, “Not Running a Hospital,” created when he was one of very few hospital CEOs to share thoughts publicly about hospitals, medicine, and health care issues.
BIDMC was but one venue for Professor Levy’s leadership abilities. Before that position, he was the Executive Dean for Administration at Harvard Medical School, where he was responsible for administrative, budgetary, and facility issues, as well as community and governmental relations. He was also helped coordinate collaborative ventures between HMS and its affiliated hospitals.
Professor Levy has served as Executive Director of the Massachusetts Water Resources Authority, Chairman of the Massachusetts Department of Public Utilities, and Director of the Arkansas Department of Energy. At the MWRA, he had primary responsibility for the “Boston Harbor Cleanup,” one of the largest pollution control projects in the world. In operating the water transmission system for 46 communities at the MWRA, he carried out an aggressive demand management program which decreased water consumption by 15% over a three-year period. At the MDPU, he regulated the electricity, telecommunications, natural gas, and water utilities in Massachusetts. In Arkansas, Professor Levy directed energy programs, planning, policy and advocacy, including such areas as energy conservation, renewable and fossil energy resource development, and regulatory and legislative matters.
From 1992-1998, Paul Levy was Adjunct Professor of Environmental Policy at MIT, where he taught infrastructure planning and development, environmental policy, and negotiation for seven years. He also maintained an independent consulting practice, providing strategic, negotiation, and regulatory advice to firms worldwide in the energy, water, and telecommunications arenas.
Professor Levy is Senior Advisor with Lax Sebenius, LLC, where he provides negotiation training and advice to corporations in a wide range of industries throughout the world. He is a member of the board of Jewish Community Housing for the Elderly. He has previously served on the boards of the MIT Corporation, Risk Management Foundation, ISO-New England, and Legal Sea Foods.
Professor Jeffrey Braithwaite
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