Resource security is a grave concern not just for burgeoning economies like India and China but also for developed regions like the EU, USA and Australia.
Tag Archives: Marketing and Management
Incubating Voice Project
Between 2002 and 2010 Voice Project worked from the Macquarie Campus. When the company grew too large for Peter’s office they moved into an on-campus incubator.
Rethinking Energy Efficiency
A team of researchers from Macquarie University and the University of Wollongong surveyed close to 1000 low-income residents aged 60 to find out their knowledge, attitudes and practices toward energy efficient living.
Leading the way in exploring customer loyalty and global competitiveness
Dr Baumann researches customer loyalty and its drivers. He has introduced the concept of Share of Wallet (SOW) and researched its measurement and prediction.
Excellence in Research – Business, Management & Economics (2014 Award Winner)
This program provided an opportunity to initiate thought leadership to facilitate the removal of market distortions in the cell phone services market. It was used to provide consumers with independent, evidence-based input into telecommunications regulatory policy making.
Excellence in Research – Business, Management & Economics (Highly Commended 2014)
This research empirically examines the effects of the Baby Bonus and the Child Care Rebate on fertility rates and parental workforce participation in Australia, finding these effects were most probably minor.
3rd Community Awareness of Policing Program
Professor Lucy Taksa participated in the 3rd Community Awareness of Policing Program in 2011. A program that engages the leaders of our communities with unique insights into NSW policing.
Leading health, transforming your world
Over three years, a research team at the Macquarie Graduate School of Management, led by Professor Richard Badham, have worked closely with the Lifehouse executive team, trialling new learning methods in helping them understand and respond to challenges with resilience and cohesiveness.
Word of mouth marketing – how does it really work?
Following a network perspective, the flow of online and offline word-of-mouth are mapped and visualised as part of a series of real-life word-of-mouth-Marketing campaigns.