Dr David Gray, Faculty of Business and Economics
State of the mobile nation
A consumer insights research “State of the Mobile Nation” program was developed in an Enterprise partnership between Amaysim Australia Pty Ltd and Macquarie University’s Department of Marketing & Management. This program provided an opportunity to initiate thought leadership to facilitate the removal of market distortions in the cell phone services market. It was used to provide consumers with independent, evidence-based input into telecommunications regulatory policy making. The results of the research exceeded expectations producing four papers (three conference plus an A level journal article), national media exposure and acceptance as a national finalist in the 2012 Australian Marketing Institute Awards.