Comments on: That’s a wrap: 2014 https://www.mq.edu.au/macquariematters/thatsawrap2014/ Your Macquarie Alumni News Sat, 10 Aug 2024 19:21:55 +0000 hourly 1 http://wordpress.org/?v=3.6 By: Edward A Baker https://www.mq.edu.au/macquariematters/thatsawrap2014/#comment-302 Edward A Baker Sat, 20 Dec 2014 20:42:50 +0000 http://mq.edu.au/macquariematters/?p=1689#comment-302 “Macquarie launched a refreshed and cohesive narrative – The Shared Identity project is a strategic re-imagining of who we are, bringing the story of Macquarie to life, with a new outlook for our brand that reflects our unique heritage and the road maps for change being implemented in research and learning and teaching. Research framework – The Macquarie community has united to define the…”

What extraordinary “marketing-speak” drivel! It reminds me of people who have taken five espressos in the morning.
I thought this kind of rubbish “hype” was exhausted with the over-use of “excellence” in the late 20th Century.
Please! Doesn’t anyone at Macquarie speak English anymore?

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