Comments on: Macquarie launches a reinvigorated image

By: Tony Baker

Tony Baker — Tue, 27 Sep 2016 23:21:37 +0000

The four testamurs on display in our house have the proud green, white and gold arms and motto of a fine University. Fifty years is not a long heritage, but it’s well worth celebrating the refreshing university that began in the 1960′s
If we can’t celebrate those 50 years without some cultural cringe, where will we be come the centenary? …still trying to wriggle into some other cultural mould?
It’s ludicrous and shameful that our testamurs, of which my family is proud, do not have the same arms and motto as the “fast food branding” of the University as a whole.
It’s time to stop pretending that change for change’s sake somehow improves our university standing, desirability, credibility or anything else! Cut the caffeine excitement and restore the heritage – out with the cringe!

By: Sofie Moutzouris

Sofie Moutzouris — Thu, 02 Apr 2015 13:39:40 +0000

I also feel very strongly that the motto “And gladly teche” should be returned. I was always very proud of Macquarie’s original coat of arms and motto and I’m very disappointed that the university wasn’t also proud of its unique heritage. I don’t think it should ever have changed. “Rebranding” is not for universities, particularly ones who know who they are. Macquarie can’t ever compete with the Group of 8 simply by changing its coat of arms. Rather, it needs to look at its research funding priorities to make itself a serious competitor with the other Sydney universities.

By: John

John — Wed, 01 Apr 2015 04:59:31 +0000

I think Alumni Relations was handed a nasty job in trying to explain the new logo.
At least it was not described as a coat-of-arms.

I wonder where this gem came from “It was decided to retain the use of a predominately red colour palette with the addition of purple and magenta to add vibrancy. Red has been a dominant feature of Macquarie’s identity for over a decade.” Really?

By: Douglas Turner

Douglas Turner — Thu, 26 Feb 2015 09:39:29 +0000

I am very glad to see the return of ‘THE LIGHTHOUSE also.
I believe though It needs, to be a symbolic physical structure (illuminated), erected on the campus, visible for the many students and faculty to see, as all look for guidance and inspiration in their individual pursuit of knowledge, often looking into the abstractness of their mind for inspirational direction.
Researchers and students, creating ‘New’ ideas and improving on existing knowledge, inspires greatness within us all. This University (Macquarie), needs to be known for its ability to inspire greatness within its walls, down through the decades ahead.
As the Vice Chancellor has stated we are but trustees for future generations of students who will be proud to say ‘I studied at Macquarie’ . It was my first choice.

By: Malcolm Prentis

Malcolm Prentis — Sat, 21 Feb 2015 00:12:52 +0000

Vibrancy, rubbish. Leave red to fast food outlets. Where are green and gold in other University arms or badges?
Restore “and gladly teche” also. That would really “capture Macquarie’s unique heritage”.

By: Malcolm Prentis

Malcolm Prentis — Sat, 21 Feb 2015 00:09:19 +0000

I agree absolutely with Sofie and the others who call for the restoration of the original arms and the original colours. These two recent “re-brandings” seem to have come from the fevered dreams of advertising gurus. Macquarie is a UNIVERSITY for heaven’s sake, not a brand of biscuits.

By: Adam Johnston

Adam Johnston — Fri, 20 Feb 2015 05:35:20 +0000

The more things change, the more they stay the same! I’m very glad to see the lighthouse return, but I concurr with Judy Crewe entirely. Besides, from a marketing perspective, I was always taught that black on a yellow background was most effective. Red tends to be associated with emergencies and emergency services

By: Ian Sayers

Ian Sayers — Fri, 20 Feb 2015 04:58:16 +0000

Delighted to see the lighthouse back. As a 1968 student it means a lot to me.

By: Bob Creelman

Bob Creelman — Fri, 20 Feb 2015 04:36:57 +0000

Good to see the lighthouse back where it should be. New colours are great, never liked the green. Now a confession – I do not like the Australian colours green and yellow either (I know – it is supposed to be gold!!!). – I must have a problem with green Well done all. Why not complete the badge by reintroducing the “and gladly teche”

By: Judy Crewe

Judy Crewe — Sat, 04 Oct 2014 11:22:14 +0000

I too am very pleased to see the return of the lighthouse, so much more distinctive than the lotus leaves or whatever those nondescript petals were. However I do wonder why the colour green had to be abandoned, and whatever happened to “….. and gladly teche”.