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Corporate engagement and student support

Collaborate on marketing research with us, or join the Department of Marketing's corporate partners in supporting high-achieving students by sponsoring scholarships and awarding a range of student prizes every year.

We provide students enriched learning experiences through industry-based authentic learning activities, corporate-sponsored students prizes and scholarships, internships, mentoring opportunities and more.

Ways to engage

Research partnerships

We collaborate with various industry partners. Our recent research projects include:

Student prizes

Macquarie University Student Faculty Prizes celebrate achievement by recognising and rewarding student success in a given field of study. Prize winners receive a certificate and the prize is recorded on their academic transcript and Australian Higher Education Graduation Statement (AHEGS).

For any enquiries related to sponsoring student prizes, contact our Corporate Engagement Coordinator Dr Rico Piehler on rico.piehler@mq.edu.au.

Thanks to the generous support of our corporate partners, the Department of Marketing currently rewards the academic excellence of marketing students in the following units:

Academic years: 2021 and 2022

Named prizes:

  • Pearson Award – Undergraduate (two prizes each year-$300 book vouchers)

The prize shall be awarded for overall academic excellence in MKTG1001 Marketing Fundamentals.

Sponsored by: Pearson Australia

“At Pearson, our purpose is simple; to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. We have an integrated business to support customers through their learning journey.”

Dean’s Excellence Award winner 2021:

Marketing Fundamentals (Undergraduate) – Emma Chang

Academic years: 2021 and 2022

Named prizes:

  • Raffrey Consulting Prize – Undergraduate (one prize each year-$250)
  • Raffrey Consulting Prize – Postgraduate (one prize each year-$250)

The prize shall be awarded for overall academic excellence in MKTG3001 Business to Business Marketing and MKTG8007 Business-to-Business Marketing Strategy.

Sponsored by: Raffrey Consulting

“Raffrey Consulting is a strategy-focused business-to-business (B2B) consulting practice, servicing the SME sector. We provide business owners with genuine advice and business improvement assistance, to help them achieve their overall goals. We are proven B2B market developers, with continued success over two decades. As a result, we are delighted to be associated with Macquarie Business School’s Business to Business Marketing Unit, as it prepares marketers for a rewarding B2B career.”

Dean’s Excellence Award winners 2021:

Business-to-Business Marketing (Undergraduate) – Samuel David Charlton

Business-to-Business Marketing Strategy (Postgraduate) – Zakiah Sultana

Academic years: 2021 and 2022

Named prizes:

  • Qualtrics XM Research Prize – Undergraduate (two prizes each year – $500)
  • Qualtrics XM Research Prize – Postgraduate (two prizes each year – $500)

The prize shall be awarded for overall academic excellence in MKTG2002 Marketing Research and MKTG8005 Applied Marketing Research.

Sponsored by: Qualtrics

“Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand and employee experience insights in one place. As our technology scales from people and companies to communities and governments, we will begin to close gaps in ways we never dreamed possible. Not only will our technology power the world's greatest companies, but by understanding human emotions, beliefs, sentiments and values, we will close some of the world's biggest gaps: political misunderstandings, human rights issues, healthcare disparities, gender equality, education, and income. Many of the world's most pressing problems occur from a lack of understanding, and that's a problem we can solve. For this reason, we are pleased to support the amazing work of talented students.”

Dean’s Excellence Award winners 2021:

Marketing Research (Undergraduate) – Angelina Mazzitelli and Eugene Kwok

Applied Marketing Research (Postgraduate) – Claire Louise Allchin and Saim Jalees

Academic years: 2021 and 2022

Named prize: PHD Media Award for Excellence in Integrated Marketing Communications (one prize each year – $200).

The prize shall be awarded to students enrolled in the Bachelor of Marketing and Media for overall academic excellence in the unit MKTG2004 Integrated Marketing Communications (Session 1).

Sponsored by: PHD Australia

“PHD’s vision is to be recognised as one of the smartest companies in Australia. We stand for something different in the media agency landscape. We reject the notion media is purely about size and scale – instead, our model is grounded in strategic planning. With an ever-growing list of high profile clients, PHD is the fastest growing media network in Australia. Twice Media Agency of the Year in 2017 and recognised as the 6th Most Innovative Company in Australia and New Zealand by AFR in 2018, PHD is proud to be well on the way to achieving our vision.

We partner with Macquarie University to reward motivated and engaged students in the Integrated Marketing Communications course as it is closely aligned to our business and vision.”

Dean’s Excellence Award winner 2021:

Integrated Marketing Communications (Undergraduate) – Jacob Lloyd Folkard

Named prize: OMD Media Award for Excellence in Integrated Marketing Communications (one prize each year – $200).

The prize shall be awarded to students enrolled in the Bachelor of Marketing and Media for overall academic excellence in the unit MKTG2004 Integrated Marketing Communications (Session 2).

Sponsored by: OMD Australia

“As Australia’s biggest media agency, OMD’s success is a result of its laser focus on the development and careers of its employees. OMD’s people strategy of ‘Be the Best You Can Be’ is about growing our people in both a professional and personal sense. A focus on career development and continuous learning is equally matched by numerous initiatives that enable our people to grow personally. EQ is as important as IQ at OMD.

With a young workforce, OMD offers a range of incredible cultural initiatives, puts purpose beyond profit, drives diversity and encourages flexible working. Our constant focus on culture has resulted in OMD being awarded the 2018 6th Best Place to Work in Australia and we have been ranked in the top 50 for the 10th year in a row.

OMD is excited to work with Macquarie University to offer media industry career opportunities to its students.”

Dean’s Excellence Award winner 2021:

Integrated Marketing Communications (Undergraduate) – Maia Elizabeth Pleass

Dean’s Excellence Award winner 2020:

Integrated Marketing Communications (Undergraduate) – Abbey White

Marketing strategy

Academic years: 2021 and 2022

Named prizes:

  • Fiftyfive5 Award for Excellence in Marketing Strategy – Undergraduate (one prize each year – $200)
  • Fiftyfive5 Award for Excellence in Marketing Strategy – Postgraduate (one prize each year – $200)

The prize shall be awarded for overall academic excellence in MKTG3003 Marketing Strategy and MKTG8006 Applied Marketing Strategy.

Sponsored by: Fiftyfive5

“We partner closely with Macquarie University to help create the best educational experience for students, academics, and professionals. As a brand and market research consultancy, we have supported Macquarie University in various ways to help it become one of the premier institutions in Australia.

We enjoy seeing students achieve their goals and believe it is incumbent on industry partners such as ourselves to support, recognise and celebrate their achievements.”

Dean’s Excellence Award winners 2021:

Marketing Strategy (Undergraduate) – Aaron James Shurley

Applied Marketing Strategy (Postgraduate) – Thu Ha Nguyen

Dean’s Excellence Award winners 2020:

Marketing Strategy (Undergraduate) – Shinae Lauren Taylor

Applied Marketing Strategy (Postgraduate) – Anna Leah Cayanga


Brand Management

Academic years: 2021 and 2022

Named prizes:

  • Fiftyfive5 Award for Excellence in Brand Management – Undergraduate (one prize each year – $200)
  • Fiftyfive5 Award for Excellence in Brand Management – Postgraduate (one prize each year – $200)

The prize shall be awarded for overall academic excellence in MKTG3011 Brand Management and MKTG8011 Strategic Branding.

Sponsored by: Fiftyfive5

“We partner closely with Macquarie University to help create the best educational experience for students, academics, and professionals. As a brand and market research consultancy, we have supported Macquarie University in various ways to help it become one of the premier institutions in Australia.

We enjoy seeing students achieve their goals and believe it is incumbent on industry partners such as ourselves to support, recognise and celebrate their achievements.”

Dean’s Excellence Award winners 2021:

Brand Management (Undergraduate) – Emma Maree Livingstone

Brand Management (Postgraduate) – Bonnie Imogen Stewart

Dean’s Excellence Award winners 2020:

Brand Management (Undergraduate) – Jacqueline Clare Henderson

Brand Management (Postgraduate) – Bhavna Lalwani

Academic years: 2021 and 2022

Named prize: Hero Packaging Award for Excellence in Digital Marketing – Undergraduate (one prize per year – $200)

The prize shall be awarded for overall academic excellence in MKTG3006 Digital Marketing.

Sponsored by: Hero Packaging

“I am a proud alumni member of Macquarie University. I attended Macquarie University for my undergraduate and postgraduate studies. I started my career in accounting, and if I hadn't completed my Master of Commerce in Marketing at Macquarie University, I would never have discovered my passion for business, entrepreneurship and online marketing. It provided the stepping stone I needed to launch my business. Hero Packaging is Australia's first certified home-compostable, zero-waste shipping mailer. Made from renewable materials, rather than plastic, our mailers can be composted commercially or at home. We are on a mission to make Australia and the rest of the world plastic-free when it comes to packaging.

I would love to be able to give back to the Macquarie University community by donating prizes to students in online marketing.”

Dean’s Excellence Award winner 2021:

Digital Marketing (Undergraduate) – Emma Michaela Dimech

Academic years: 2021 and 2022

Named prizes:

  • EvettField Partners Award in Marketing and Customer Insights – Undergraduate (one prize a year – $250)
  • EvettField Partners Award in Managing Customer Relationships – Postgraduate (one prize a year – $250)

The prize shall be awarded for overall academic excellence in MKTG3008 Marketing and Customer Insights and MKTG8014 Managing Customer Relationships.

Sponsored by: EvettField Partners

“EvettField Partners recognise the tremendous value that is created by investing in the education, development and recognition of aspiring and emerging marketing practitioners. In particular, acknowledging high performing students through the Macquarie University Awards For Excellence Program is an honour and a privilege for our company to support. The ‘Marketing and Customer Insights’ award and ‘Managing Customer Relationships’ award are testament to the quality of education, insights and experience offered by Macquarie and we are delighted to be supporting such an important and prestigious initiative.

We look forward to congratulating the students on their achievements and we welcome the important contribution that Macquarie is making in developing the business and marketing leaders of the future.”

Dean’s Excellence Award winner 2021:

Marketing and Consumer Insights (Undergraduate) – Sarah Nicole Mendoza

Dean’s Excellence Award winner 2020:

Managing Customer Relationships (Postgraduate) – Bea Lofamia

Academic years: 2021 and 2022

Named prizes:

  • The Australian Marketing Institute Award for Student Academic Excellence – Undergraduate Marketing (one prize per year – $1000)
  • The Australian Marketing Institute Award for Student Academic Excellence – Postgraduate Marketing (one prize per year – $1000)

The prize shall be awarded annually to the student with the highest overall grade in a full undergraduate or postgraduate degree in marketing.

Sponsored by: The Australian Marketing Institute

“The Australian Marketing Institute is the leading professional association for marketers in Australia. Our purpose is to advance the careers of our members and the marketing profession. We believe in the recognition of marketing as a true profession, and that marketing must be future focused to unlock the potential for organisational growth. As a discipline, marketing is multi-faceted and rapidly evolving. The sector is filled with many talented individuals who possess the critical thinking, creative ability and soft skills required to thrive – but in a crowded market, differentiating yourself from the competition is a challenge.

The Australian Marketing Institute is pleased to support the amazing work of the talented students at Macquarie University and will strive to advance their proficiency and capability throughout every stage of their marketing careers.”

Dean’s Excellence Award winners 2021:

Undergraduate Marketing – Jessica Atkinson

Postgraduate Marketing – Claire Louise Allchin

Dean’s Excellence Award winners 2020:

Undergraduate Marketing – Emily Guff

Postgraduate Marketing – Bhavna Lalwani

Macquarie Business School has enabled me to expand on my creative and strategic thinking to effectively approach a wide variety of business challenges faced in modern-day environment.

Bhavna Lalwani Master of Marketing

Bhavna received the 2020 Dean’s Excellence Award. She is currently an eCommerce Manager at The Blue Space.

Name of scholarship: Omnicom Media Group Australia Scholarship

Program: Bachelor of Marketing and Media

Number of scholarships: Two per year. One scholarship is reserved for an Aboriginal or Torres Strait Islander student.

Scholarship first available: Session 2, 2019 (first cohort to include students who first enrolled in Session 1, 2019)

More information about the scholarship and how to apply will be available from mid-2019.

Sponsored by: Omnicom Media Group

“Omnicom Media Group is the leading global advertising, marketing and corporate communications company, providing services to more than 5000 clients in over 100 countries. Omnicom Media Group includes the full-service media networks OMD Worldwide and PHD Network.

Omnicom Media Group is committed to supporting Macquarie University students throughout their academic studies. The Bachelor of Marketing and Media Program is closely aligned to our businesses, and as such we partner with Macquarie University to honour high-performing students in this degree.

Further, OMG is committed to driving and expanding our approach to reconciliation aligned with our Reconciliation Action Plan. The scholarship awarded to an Aboriginal or Torres Strait Islander student allows us to invest in top-performing students and nurture a positive and supportive environment for all.”