Soft Power Lecture 2018

12 July 2018

5:30 pm - 8:00 pm

Theatre 1, 10 Hadenfield Avenue

Macquarie University Soft Power Analysis and Resource Centre (SPARC) is leading the study and practice of soft power and public diplomacy. Soft power encapsulates the ability of a country to persuade others to do what it wants without force or coercion. The currency of soft power is culture, political values and foreign policies – crucial issues in today’s world.

The 2018 lecture on “Soft Power: Hard Challenges”, by Professor Jayantha Dhanapala, is organised by the Soft Power Analysis & Resource Centre (SPARC) of which Jayantha Dhanapala is an Honorary Professor.

Jayantha Dhanapala has had a distinguished career as an international civil servant having played the following roles among others:

– Under-Secretary-General for Disarmament of the UN
– President of the 1995 Nuclear Non-Proliferation Treaty Review and Extension Conference
– Chair of the Council of the United Nations University
– 11th President of the Nobel Peace Prize-winning Pugwash Conferences on Science and World Affairs.

The Soft Power Lecture series was initiated in 2003 in memory of the late Australian broadcaster, Bruce Allen, a founding director of the public diplomacy broadcasting organisation Television Australia.

View previous speakers here.

We hope you will join us, and look forward to welcoming you to what is set to be a memorable evening.

Where: Theatre 1, 10 Hadenfield Avenue, Macquarie University
When: 12 July, 2018
RSVP: RSVP by the 19th June to secure your spot at this exciting lecture.


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Event contact

Professor Naren Chitty