Customer Data Privacy & Protection 2018

Customer Data Privacy & Protection 2018

Customer Data Privacy & Protection 2018

Prof Dali Kaafar spoke today at the Customer Data Privacy & Protection 2018 Conference in Melbourne

Dali covered "Reinventing Privacy Policies as a Strategic Communication Tool to Build Consumer Trust and Loyalty." This session involved:

  • Better understanding a consumer's perspective on security and privacy
  • Revamping a ponderous privacy policy & ensuring consumers are engaged and confident with privacy messages
  • Putting customers at the forefront of security privacy planning & practices
  • Responding to consumer queries & improving the consumer's perception of privacy and security practices

By simplifying and shortening privacy policies growth in trust will be increased in the consumer.

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