Our Start-ups

Our Start-ups

Company Profiles

Emotiv Logo

Founded in 2011 by tech entrepreneurs Tan Le (CEO) and Dr. Geoff Mackellar (CTO) the company is headquartered in San Francisco, U.S.A. with facilities in Sydney, Hanoi and Ho Chi Minh.

The technology falls under the umbrella of BCIs (Brain Computer Interface) also referred to as MMI (Mind Machine Interface), DNI (Direct Neural Interface), BMI (Brain Machine Interface) and aims to track cognitive performance, monitor emotions, and control both virtual and physical objects via machine learning of trained mental commands.

Applications for the EMOTIV technology and interface span an amazing variety of potential industries and applications – from gaming to interactive television, everyday computer interactions, hands-free control system, smart adaptive environments, art, accessibility design, market research, psychology, learning, medicine, robotics, automotive, transport safety, defense and security.

EMOTIV is a recognized pioneer and market leader in this field. Our products have won numerous international awards including the Red Dot Award, AutoVision Innovations Award, Australian International Design Awards, Australian Engineering Excellence Awards and Edison Awards. Our community of developers and researchers span over 100 countries.

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Bawurra Foundation

We are growing a digital library of stories, art, songs, languages and history shared by Indigenous Elders and community leaders. The digital library is accessed on e-readers and tablet devices that are donated to school libraries in remote at-risk communities.

Bawurra Foundation was founded in 2015 by Macquarie University students and young professionals with the vision of using technology to improve educational outcomes and celebrate the rich oral history of Australia’s Aboriginal and Torres Strait Islander people. The organisation has grown rapidly and is now working with numerous communities across New South Wales.

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Crewmojo Logo

As organisations move away from ineffective annual performance reviews towards continuous professional development, Crewmojo makes it simple for HR leaders to implement a consistent approach company-wide. We do this with cloud based software and native apps. Unlike traditional HR software, our user-experience is more like a consumer app and we deliver immediate value back to employees so it’s a tool that they actually want to use.


2017 iAwards National Finalist
2017 HR Innovation & Tech Fest Hottest HR Tech Startup (Silver)
2017 ACS Digital Disruptor (Gold)
2017 Pitch@Palace National Finalist
2017 B2B Expo Melb & Syd Pitch Fest Winner


It also helps museums share their collections more widely by alleviating display space constraints and expanding community engagement worldwide.


This week at MQ


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The Træde Platform is a tailored blockchain based system with exciting cutting edge features that allow secure trading of digitised real or virtual assets over the internet.

We believe the ability to trade physical assets like gold or national currencies reliably, securely, quickly and with low fees will tip the balance for Blockchains and the Crypto infrastructure into the mainstream. We intend to provide a staged entry of a wide range of asset classes onto an Ethereum based blockchain and make a high throughput distributed trading platform that can trade any digitizable trading pair be it ownership of physical commodities like gold or silver or trading fiat currencies such as US dollar or Euros as per a remittance network, shares in companies or crypto coins and tokens.

Hatch Health Logo

Patients can electronically sign quotes and pay all their invoices in the one place, online. For health professionals, Hatch Health helps reduce administration work through automating and digitising the patient billing process.


2018 Pearcey Foundation Award Winner
2017 MPID Healthcare Hackathon Winner
2017 Medtech’s Got Talent Finalist

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Dr Egg Logo

The Dr Egg Adventures immersive trans-media story-world invites users to explore genetic engineering, science themes and ethics through the eyes of three inventive kid-heroes with special powers. Users can participate via interactive play featuring problem-solving adventures, quests and games. Are you ready for the adventure of a lifetime?

With four exciting worlds to explore, three imaginative teenage inventors to meet, a cool doctor to invent creatures with and an evil science corporation to battle, The Dr Egg Adventures are jam packed with entertainment, thrills, lurking dangers and fun interactive experiences for children 7 and over.


  • An exciting interactive story-world: The Dr Egg Adventures series of fantastical scientific adventure stories forms the basis of a range of innovative trans-media products.
  • A distinctive aesthetic style: Integrating a highly distinctive aesthetic style, the interactive story worlduses illustration, animation, puppetry, video and a rich soundscape to immerse the audience, entice the imagination and encourage participation.
  • Trans-media potential:  As children and users seek to take their experiences off-line, this story world has the potential to be incorporated into an animated TV series with Augmented Reality (AR) tags, stand alone games, mobile cross-platform Apps, published books and graphic novels, as well as a range of toys and models.
  • Educational potential: The Dr Egg Adventures features genetic science themes and introduces ethical decision-making, creating a strong educational focus aligning with the Science, Maths, History, and English curriculum years 3 to 8.


Currently our team includes writer Catherine Fargher, trans-media producer Danielle Wiessner, script editor/writer Gina Roncoli, Game ProducerNikolai Goundry and concept artists and modellers Jemima Gulliver and Jennyfer Ong,  game developers Ravindra Naidoo and Peter Liang (Hero Video Games) and designers Slade Smith and Tom Coady. Interns and Dr Egg Digital associates include Christopher HoJames Page, Crimson Moyle, Bec Lerve, Chevonne Seeto. With a team ready to go, we are excited about creating this truly innovative transmedia story world.


The Dr Egg Adventures is initially based on Catherine Fargher’s AWGIE award winning script for the theatrical productionDr Egg and the Man with No Ear.

Theatre Production / Press & Awards: Dr Egg and the Man with No Ear premiered at the Sydney Opera House, and Melbourne Performing Arts Centre, before going onto a two-month sell-out season at Chicago’s Redmoon Theatre, where it was nominated for 4 Jeff Awards and received rave reviews. Itwas later selected for the OHIO IPAY (International Youth Performing Arts) showcase, and toured Canada and the Yukon in October 2010-11

The theatre production has been called:

  • “A strange, melancholy, beautifully staged piece of theatre for young people.” — West Australian
  • There’s nothing in the city’s mainstream-performance scene with which to compare it. Inducing the kind of double-takes reserved for Pixar movies.” —Chris Piatt, Time Out Chicago
  • “Matters [such as stem cells, DNA, cloning and genetics] are probed... this show has more polish than anything I’ve seen in years.” —Chris Jones, Chicago Tribune
  • “Playwright Catherine Fargher’s script acts as a canvas to the creative conceptualisation that is nothing short of amazing. This world-class collaboration achieves a breathtaking spectacle with poignant connective substance.” —Chicago Stage Review
  • Dr. Egg is edgy, a teensy bit morbid, a tad disturbing, highly humorous and one of the standouts, with the slightly sinister narrator of Catherine Fargher's sophisticated and comic script. You find yourself sitting tall and bending forward in anticipation.” —Montreal Gazette Review

Products in development: The Literature and Inter-Arts boards of the Australia Council have funded the development of the interactive story and media assets for the project.

The products currently in development are:

  • hard copy publication.
  • An accessible and engaging interactive storybook as part of Dr Egg Adventures Laboratory game.
  • An online interactive educational laboratory

Further products at pre-production or pitching stage are:

The “Dr Egg Adventures” TV episodes with augmented reality interactivity.

Stand alone games for mobile, tablet, desktop and Oculus rift VR wearables.

Twitter: @DrEggDigital | | Facebook: @dreggadventures | | URL: www.dreggdigital.com
Instagram || dreggadventures



  • Email: contact@quantumshade.com
  • Facebook: [LINK]
  • Delivery: c/o Matt Cabanag, E6A360, Eastern Road, Macquarie University, NSW, 2109, AU


  • [LINK] For "Homeless" - Technical Excellence Award; Global Game Jam ~ Sydney (2014)
  • [LINK] For "O2" - Best Game; Global Game Jam ~ Sydney (2013)
  • [LINK] For "Protocol E" - Top 10 Finalist; Qantas Spirit of Youth Awards (2013)
  • [LINK] For "Protocol E" - Digital Kitchen Grant Funding; Screen NSW/Metro Screen (2013)

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Tom Ryan founded the TOM RYAN fashion label on 31 December, 2016. He always knew that individuals need an avenue to present their personal tastes and qualities - an important part of one's presentation that simply cannot be purchased off-the-shelf. This is why Tom went after a fully customised alternative; as he understood that every individual is different and has the capabilities to present themselves impeccably well, particularly with a tailored garment.

Tom is passionate about assisting individuals to look and feel iconic. The TOM RYAN label is Sydney-based and serves customers across Australia.

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People around us are sleeping on the floor in their own homes. Survivors of Trauma and Tragedy are trying to start their lives over but can’t afford or organise transport for the big, heavy, key things we all need at home. The Generous and the Grateful are helping to reduce the risk of homelessness in the simplest of ways.

The team at The Generous and the Grateful (GG) connect kind donations of great preloved items with vulnerable people, because when you can get a good night’s sleep, keep food safe in a fridge and wear clean clothes to school, work or interviews, then you have a much better chance of rebuilding your life.


Share kindness with vulnerable people so they know they are connected to a supportive community, to the benefit of all.


  • Supply the basic household needs of trauma survivors, so they can turn their energies towards building a brighter future.
  • Encourage people to further support vulnerable members of the community and understand they CAN do something to help, no matter how small.
  • Reduce the risk of homelessness, self-harm, addiction and return to danger.
  • Reduce the workload of caseworker and aid agencies so they may focus on greater priorities.
  • Reduce unnecessary landfill.
  • At current capacity for every $10,000 we are able to provide essential items for 81 homes in approximately 3 months.
  • In a year we have redirected 784 items from landfill

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Lexxe Pty Ltd was founded by Dr. Hong Liang Qiao in Sydney on Nov. 11, 2005.  Lexxe has been engaged in research and development work in next generation search engine.  Natural Language Processing is the key technology Lexxe applied in search.  It has experienced Question Answering, Semantic Key and Sentiment search technologies over the past decade.

Lexxe has developed a full-fledged search engine through its own effort.  It now features its key technology - Sentiment search (patent pending), which delivers sentiment scores for all keyword searches from millions of websites. The so-called sentiment scores are computed through a keyword’s context, using grammatical and semantic methods.  In other words, all keywords are affected by instances of related words in sentences, in terms of positive and negative sentiments they express.  Altogether, they form an aggregation of sentiments, which reflect the public’s opinion about the keyword.  Anything could be a keyword to Lexxe, be it a brand, product, service, person, organization, concept, etc.  In short, sentiment search judges everyone and everything, instantly.  Sentiment information from millions of web pages on the Internet will be helpful for our judgments in everyday life.  It will become an inseparable part of search and decision making, big or small.


Naturely Shop launched in July 2018 and aims to be a one-stop destination for all organic shopping needs, from groceries to eco-clothing, from food to supplements, from skin care to home care.

With a wide variety of product range, we make it easier to shop organically for everyone, especially mums and the health-conscious consumers. They do not have to go from one store to another to pick the right organic product for their families. Naturely Shop gathers all they need in one place. We also offer wellness services such as nutrition advice, yoga classes and healthy lifestyle courses from different service providers.

Visit website,  Instagram: @naturelyshop, Facebook: @naturelyshop

As we age the risks of isolation and exclusion from these experiences increases.

We think that the best way to create this quality of life is through meaningful connection with family, friends and community. This connection and activities help retain the experience of the day to day moments.

We are the leading Australian Apple Consultants focused on improving the quality of life for seniors. The unique YourLink Involve solution is a co-designed managed service that brings together the wellbeing and education programs, Apple devices, support and digital coaches, all in a simple monthly fee for aged care and health organisations.

The award-winning YourLink app supports seniors and aged care homes to maintain the connection to family, friends and the local community.

YourLink is also an Apple Authorised Reseller, Be Connected partner and all staff have completed Dementia Friendly training.

Website: www.yourlink.com.au

YesVR incorporates a unique educational, branched eLearning design concept; ‘constructivism’ and ‘JiTT’ principles. They took out the silver award for Best eLearning Design Virtual Reality at the LearnX Impact Awards recently for their hospitality program that incorporates Responsible Service of Alcohol scenario prototypes.

The Woveon technology was used to create the architecture behind the digital concierge for a major Australian retail bank with a large presence in the personal, business and wealth banking sector. The project scope involved over 500 of their branches and impacted over millions customers spread across multiple states. As a proof of concept, this started the birth of our entry into financial services.

Our technology formed the back bone for financial planning and wealth management conversations to be aggregated, stitched and analysed at scale to generate millions of dollars of untapped revenue and operational efficiencies. Woveon helped prioritise on-going conversations, investment opportunities and financial best practice for customers and display a complete customer record. Since starting in Sydney in 2016, Woveon has gone on to continue engineering and funding in the US with an office in NYC.

Website: https://woveon.com/

From understanding complex business challenges to stepping up to new levels of business success, THE LEAD ICON explores, designs, transforms and brings together cutting-edge tools and processes to accelerate growth, revenue and profit.   We work with our customers to discover untapped demand, build brands that stand apart and implement compelling strategies.

Our vision is to bring inspiration, innovation and sustainable growth to enterprises worldwide. THE LEAD ICON exclusively caters to service centric businesses. Our approach aligns the entire business, is radically creative, integrated and combines business + design + technologies + relies on a methodical journey from invention to innovation.

THE LEAD ICON expands into 3 interdependent business units;

  • Growth and Innovation Architecture
  • Entrepreneurial/Leadership Mentoring & Programs.
  • Global Good Initiatives

We hit the ground running in late 2018 and have been working with companies who are dedicated to reimagining their future. They include an Alternative Dispute Resolution company called THE ACCORD GROUP who are changing the way companies resolve conflict, a cutting-edge digital glass design company called Visual Glass Technology and Bridge Street Capital who are claiming the title; masters of IPO and capital raising.


Our Founder & CEO

Dijana is an experienced entrepreneur, innovator and business leader, who draws high level management experience from industries including, publishing, technology, retail, film & TV, consulting and health. With two successful business exists behind her, Dijana knows about scaling an enterprise and turning business challenges into success. As the CEO and founder of her third venture, THE LEAD ICON, Dijana is transforming the way businesses grow and innovate. She is also on the advisory board for the Macquarie University Incubator. Dijana holds an MBA from Macquarie Graduate School of Management.


The Guo Start Pitch winner and the owner of a successful mobile and web app company, Alexey Prokopenko of Kite Union manages a business which delivers personalised solutions to its clients. By doing this, the clients are able to use their mobile apps to optimise their business and ultimately save time and money.

As part of the package provided to our clients, we offer a range of different service bundles which help to keep data and software uptodate, relevant and, most importantly, useable. Also, Kite Union offers marketing services and education on mobile apps and their usage whenever required.

Why have a mobile app?

Mobile apps have a competitive advantage over web apps in a number of ways, and it is important for you to understand the difference and which best suits your requirements. One such advantage is the number of additional functions available to users. Other advantages include a clearer layout on a mobile app as well as the requirement for a web app to have an internet connection whereas a mobile app can work offline.

Everyone has a mobile phone. Therefore, businesses need to embrace mobile technology to be ahead of the game when it comes to promotion, marketing and operation flow optimisation.

Kite Union provides a customer-centric approach, tailoring projects according to customer’s needs.

Website: www.kiteunion.com.au

Content owner: Incubator Last updated: 31 Oct 2019 4:09pm

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