Department of Marketing

Department of Marketing

Department of Marketing

Tackle entrepreneurial challenges and gain skills to boost growth through marketing and branding studies and research options on offer at Macquarie.

The department’s multi-disciplinary offering includes undergraduate and postgraduate programs. Through a comprehensive understanding of marketing and markets, you will gain leading-edge thinking, and the latest tools and techniques to help you create a competitive edge and build your career in a wide range of industries and organisations. You will gain vital skills for careers that could see you developing highly competitive business services, products and operations; building brands; growing sales, engaging consumers, and creating customer loyalty.

The Department of Marketing addresses the challenges faced within a rapidly evolving, highly competitive business environment through our quality teaching and research, giving both students and industry a competitive edge.

Departmental staff are internationally recognised researchers, publishing in leading journals, engaged in wide ranging partnerships with organisations and leading scholars throughout the world to develop practical business and marketing insights.

Sharing our knowledge with a wider audience is also a priority: the department engages with industry and government and holds regular seminars, contributing to public discourse through expert commentary featured in print, radio and online media.

Professional accreditation

Macquarie University has an established reputation for high standards of teaching, academic research, and industry recognition and involvement. By studying with us, you also receive verification of our standards through industry accreditation by major professional bodies.

The Australian Marketing Institute has accredited our Bachelor of Commerce majoring in Marketing, giving Macquarie a distinct recognition in the industry.

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