Department of Marketing and Management

Department of Marketing and Management

Department of Marketing and Management

Tackle entrepreneurial challenges, learn about business leadership, and gain skills to boost brands through marketing and management study and research options on offer at Macquarie.

Examine the organisations, strategies, communication and management approaches that underpin traditional and new economies. The department’s multi-disciplinary offering includes undergraduate and postgraduate programs. Gain vital skills for careers that could see you developing key business operations, services and products; leading teams; growing sales, online communities and customer loyalty; or devising ways to engage and support employees.

The multi-disciplinary fields of business, marketing and management are dynamic areas of study, with immediate relevance in the modern age. Contemporary enterprises must answer many questions around what makes for an effective workplace, how to grow sustainably, the best ways to connect with audiences, and even what constitutes a product or service.

The Department of Marketing and Management addresses the challenges faced within the rapidly evolving business environment through our quality teaching and research, giving both students and the broader industry a competitive edge.

Departmental staff are prolific when it comes to research and journal publications, seeking out partnerships with organisations and leading scholars throughout Australia and internationally to develop practical business and marketing insights.

Sharing our knowledge with a wider audience is also a priority: the department holds regular seminars and conferences, and contributes to public discourse through expert commentary featured in print, radio and online media.

Our wide range of undergraduate and postgraduate courses encompass business administration, demographics, employment relations and human resource management— as well as exploring fields throughout international business, organisational studies, management strategy and marketing.

Professional accreditation

Macquarie University has an established reputation for high standards of teaching, academic research, and industry recognition and involvement. By studying with us, you also receive verification of our standards through industry accreditation by major professional bodies.

A number of the department's human resource management undergraduate degrees are accredited by the HR industry's peak professional body the Australian Human Resources Institute. Additionally, the Australian Marketing Institute has accredited our Bachelor of Commerce majoring in Marketing, giving Macquarie a distinct recognition in the industry.

Student Engagement

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