The challenges and Future of Marketing

The challenges and Future of Marketing

The Challenges and Future of Marketing

Macquarie Business School’s Department of Marketing invites you to their upcoming showcase where you'll deep-dive into the future of marketing and discuss whether traditional marketing is being consigned to the strategy bin, and question what value marketing has in contributing to the contemporary organisation and customer in an increasingly challenging business environment. Meet some of the most successful marketers in town and hear from them about how they help local and global organisations in developing and improving their way to engage valuable prospects and generate the best possible returns from the business.

Join us and hear from industry leaders on the challenges marketers need to be prepared and trained for. You are welcome to ask questions from our industry panellists, network with speakers and your Macquarie University alumni and academics.

If you’re driven to become a highly sought-after business and marketing professional, a postgraduate Marketing degree from Macquarie Business School may be the key! Next year, the School will be launching three newly designed postgraduate programs in Marketing, aimed at building higher-level marketing knowledge and critical thinking skill to help navigate the increasingly complex marketing landscape.

Our guest speakers will be:

  • Justin Papps, Partner, Head of CMO Advisory, PwC Australia
  • Tracy Gawthorne, Managing Director, Marketing and Communications, Accenture
  • Karen Negus, Director Marketing, CX and Innovation, Optus
  • Tommy Holt, Head of Social Media, Content, Health and Fresh Marketing, Woolworths

Thursday, 15 August 2019 at the Macquarie Room, MGSM Executive Hotel, North Ryde Campus, Macquarie University

Register now

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