Guidelines
Create content that looks and sounds great by following our voice & tone, design, and accessibility guidelines.
Learn moreGEM is Macquarie University's design system for digital products and experiences.
Web pages
Work with efficiency and consistency by utilising one of our many versatile web page templates.
Learn more
Components
Explore all the different components available in GEM.
Learn moreGEM Promotes
GEM exists to unify the work of our university's many web collaborators. With a library of carefully defined design features, users should have a distinctively Macquarie experience on any page they visit.
GEM's system of components and layouts simplifies the process of designing, building and editing the university website.
Functionality
Over aesthetics
Above all else, everything does what it’s intended and expected to do. With GEM, we create intuitive and responsive experiences for users.
Simplicity
Over volume
Less really is more. We build a clear path to what’s relevant with components that are scannable, accessible and organised.
Collaboration
Over isolation
GEM puts users of varying expertise on the same page, making it easy for everyone to collaborate. Improvements are made based on user feedback and insights, rather than siloed decision-making.
Consistency
Over bespoke
Welcome to GEM. It’s Macquarie University’s design system for digital products and experiences. It’s new, it’s exciting.
Evolution
Over legacy
GEM evolves to meet the needs of users and stakeholders. Content is fresh and relevant. Design and processes are not set in stone, but improve and evolve over time.