Business

Business

Who has power and influence in your Facebook Network?

Presenter Hume will access and download information about his Facebook friends and their friends. Hume will then present this data as a "graph" of the network and use different mathematical criteria to identify who are the most connected and most influential within the network. This opens discussion about the ethics of metadata gathering, the limitations of such analysis, and further applications such as simulation and forecasting. Hume uses relevant open source (free) software that students can download and experiment with themselves.

Presenter

Dr Hume Winzar is an Associate Professor in Business and Program Director of the Bachelor of Business Analytics degree at Macquarie University. In 1993, Dr Winzar designed Australia's first university course on doing business on the Internet. He is a co-author of three best-selling textbooks on Statistics, Consumer Psychology, and Marketing Research. Currently Dr Winzar is interested business applications of Complexity Theory and Network analysis.

Who has power and influence in your Facebook Network?

Presenter Hume will access and download information about his Facebook friends and their friends. Hume will then present this data as a "graph" of the network and use different mathematical criteria to identify who are the most connected and most influential within the network. This opens discussion about the ethics of metadata gathering, the limitations of such analysis, and further applications such as simulation and forecasting. Hume uses relevant open source (free) software that students can download and experiment with themselves.

Presenter

Dr Hume Winzar is an Associate Professor in Business and Program Director of the Bachelor of Business Analytics degree at Macquarie University. In 1993, Dr Winzar designed Australia's first university course on doing business on the Internet. He is a co-author of three best-selling textbooks on Statistics, Consumer Psychology, and Marketing Research. Currently Dr Winzar is interested business applications of Complexity Theory and Network analysis.

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