Business analysis Business
Big data has become big business, and those with the ability to extract value from these data sources are in demand across the globe.
Macquarie’s business analytics programs equip you with knowledge and skills to better understand consumers, innovate, reduce risk and maximise opportunities.
Bachelor of Commerce majoring in Marketing and Demography
Kirsty joined Sweeney Research in January 2008 as a graduate research consultant. In 2006, she completed a Bachelor of Commerce majoring in Marketing and Demography at Macquarie University. Kirsty then undertook a marketing focused Honours degree in Commerce in 2007 and graduated with First Class Honours. Her academic research focused on a longitudinal quantitative analysis of the effectiveness of customer loyalty programs in the retail grocery sector.
Whilst completing her Honours degree, Kirsty co-authored two international conference papers with one nominated for best paper. Prior to Kirsty joining Sweeney Research, she worked at The Nielsen Company on the Living in Australia study (also known as the Household, Income and Labour Dynamics in Australia study) for two years.
At Sweeney Research, Kirsty works on both qualitative and quantitative research in a variety of areas including branding, advertising, communications, new product development, concept testing, consumer segmentation and also multivariate research.
Most sectors and organisations require employees with skills and knowledge in business analysis – your career could take you into consultancy, financial organisations, IT firms, marketing firms, multinational organisations, and the public sector as well as not-for-profit organisations.
- applications modeller and developer
- behavioural forecasting
- business analyst
- Business Analysts and BIS coordinators /managers
- business process improvement specialist
- business process modelling consultant
- customer insights manager
- data analyst
- IT planning manager
- management consultant
According to glassdoor.com (accessed July 2015) the national average salary for a Business Analyst is $76,000, and graduates can expect to receive $50,000. Median salaries can range drastically depending on whether it is an entry-level position or a more senior position and you can find salaries from $55,000 to easily over $200,000 per annum.