Soft Power Analysis and Resource Centre
Working towards changing the world for good (watch video)
Macquarie University's Soft Power Analysis and Resource Centre (SPARC) is the first dedicated centre associated with soft power and public diplomacy in Australia. SPARC has the potential to be a focal point and significant source of leadership for research and initiatives that support this area of emerging global significance and importance.
Macquarie University advocates the ethical use of soft power in public diplomacy and governance, and views the use of soft power as vital in building future relations between nations, organisations and communities.
SPARC will advance and enrich the study and practice of soft power and public diplomacy through:
- research and analysis
- education and training programs
- post graduate courses in public diplomacy
- consulting engagements
- public lectures and events
- collaborative partnerships and joint projects
Premier Wen Jiabao dons a traditional hat given to him by Indian youths at the Great Hall of the People in Beijing. The group was on a 10-day visit as part of the Year of China-India Exchange. [Photo by Feng Yongbin/China Daily]. 2011.
Outreach within the Asia Pacific Region
As neighbouring countries, China and India's steady rise towards becoming leading world economic powers creates strategic opportunities and challenges for Australia. SPARC can play a significant role in actively advocating and nurturing spaces of soft power between our three countries.
Encouraging and implementing cooperative projects between diasporic communities will further increase inter-country cultural understanding and respect and contribute to the greater likelihood of continued cooperation, and productive economic relations. In this way, the arts, science, technology, industry, education and media will have an important role to play.
ABC Big Ideas - Complete SPARC Launch by Joseph Nye
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- Research Funding from New Oriental Education and Technology
- A publishing contract for the "Routledge Handbook on Soft Power" was signed in May 2015 by Naren Chitty, Craig Hayden, Li Ji, and Gary Rawnsley (editors).
- Interview with Professor Naren Chitty A. M. on 2SER - China's soft power ambitions - What is soft power?
- Details of the Master of International Public Diplomacy are available.
- Story about Research at SPARC
- Interview with Professor Naren Chitty A.M. on the China Dream by China Review
- Strengthening Partnerships in China
- Professor Naren Chitty of Macquarie University visited the Institute of China Studies, Shanghai Academy of Social Sciences (SASS) - 12 June 2014
- SPARC Conference - Chindian Vision of Soft Power Generated Peace & Stability - 17 & 18 October 2013 (conference program)
- Professor Naren Chitty addressed the 'World Dialogue on the Chinese Dream', organised by the Shanghai Academy of Social Sciences, on 'The China Dream and the international community' in Shanghai on December 8, 2013.
- Professor advocates for diplomatic soft power - USC Daily Trojan
- At USC: Towards Ethical Soft Power & Public Diplomacy - 16 September 2013
- At University of Westminster: Communicating Soft Power Conference - 9 & 10 September 2013
- Soft Power, Smart Power: The Multiplier Effect of Education and Cultural Exchange - SPARC is a Bronze Sponsor. Professor Naren Chitty spoke on "Quality soft power is twice blessed" -21 & 22 August 2013
- Susan N. Stevenson, Deputy Assistant Secretary for Public Diplomacy, Bureau of East Asian and Pacific Affairs, United States Department of State, Washington, D.C. was hosted at a reception by SPARC on Tuesday 13 August 2013.
- G. P Koirala Memorial Address was delivered at the 90th Anniversary Commemorative Meeting of the late Prime Minister The Hon. G. P. Koirala of Nepal by Professor Naren Chitty - speaking on 'Ethical soft power and diplomacy' at the G.P. Koirala Peace Foundation in Kathmandu on 10 July 2013.
- At the 9th International Graduate Conference held at Communication University of China, Beijing, akeynote address on Ethical Soft Power was given on 7 July 2013, by Professor Naren Chitty.
- Talks on Ethical Soft Power were delivered at the International Centre for Ethnic Studies and the Bandaranaike Centre for International Studies in July 2013 by Professor Naren Chitty.
- Roundtable on Soft Power and Public Diplomacy in Parliament House, Canberra - 20 June 2013
- Professor Roland Robertson speaks on Soft Power at SPARC
- Professor Daniel Druckmanspeaks on Soft Power at SPARC
- Professor Naren Chitty spoke on "Internet and Soft Power" at Southwest University of Politics and Law - in Chongching, China on May 03, 2013.
- Professor Naren Chitty spoke on "Ethical Soft Power and Public Diplomacy" at the First Jilin University Public Diplomacy Forum - Cross-cultural communication and Public Diplomacy - in Changchun, China on April 27, 2013.
- Professor Naren Chitty spoke on "Soft Power, Media and Diaspora" at the Australia-India Youth Council Conference in Melbourne in January 2013.
- China India - Imaginings and transformations (PDF attached)
- The Pivot Shift of Japan's Public Diplomacy: 21 November 2012 - SPARC hosted a talk on the above subject by Professor Yasushi Watanabe of the Graduate School of Media and Governance, Keio University, Japan.
- Chinese, Indian premiers pledge closer cooperation
- Bruce Allen Lecture 2012
- Master Class in Public Diplomacy
- Journalists connect with SPARC
- University launches world's first soft power advocacy & research centre
Watch the inaugural lecture of the Master Class in Public Diplomacy, by Hon. John Howard OM AC, Former Prime Minister of Australia.
Watch an online video from the 2011 Bruce Allen Memorial Lecture - Broadcasting Australia: Antipodal Soft Power ( Maurice Newman A.C., Chairman, ABC).
Naren Chitty speaks on an Advocating Role for Australia.
What is Soft Power?
Soft power is the power of attraction. It is constituted by institutional, cultural and place magnetism.
It can be expressed in terms of the most attractive and compelling characteristics of a country and culture; the things that captivate and draw others without coercion. This magnetism is soft power, and magnets such as cultural products, cities, museums, media, education and values are among the many soft power resources.
For information about SPARC, please contact Professor Naren Chitty A.M.
Phone: (02) 9850 2160
Fax: (02) 9850 2101