Department of Media, Music, Communication and Cultural Studies

Dr Susie Khamis

LecturerMMCCS - susie_khamis JPG


Office: Y3A 191E

Phone: (02) 9850 2192

Undergraduate Teaching: MAS104MAS316

Postgraduate Teaching: ICOM811



Susie Khamis graduated from Macquarie University with a BA in Modern History & Politics, and a Bachelor of Media (Hons). Her doctoral thesis 'Bushells and the Cultural Logic of Branding' won the Sydney Harbour Foreshore Heritage Prize in 2007. Since then, she has developed a research profile in the areas of branding, food cultures, and fashion media, and is the founding editor of Locale: The Australasian-Pacific Journal of Regional Food Studies. Susie currently teaches units in both Media and International Communication.

Research Interests

Branding, Australian Advertising, Foodways, Fashion Media, Media Identities


Khamis, S (Forthcoming) 'Brand IKEA in a global cultural economy' in Toni Johnson-Woods (ed.) Business and Popular Culture, Intellect

Khamis, S (2013) 'Mastering the brand: how an "ordinary" cook achieved extraordinary (cookbook) success', Text: Journal of writing and writing courses, number 24

Khamis, S (2013) 'Putting the tea in Australia: The Bushells brand 1998-2006', Australasian Journal of Popular Culture, volume 2, number 1, pp. 9-22

Khamis, S (2012) 'Brand Australia: half-truths for a hard sell', Journal of Australian Studies, vol. 36,no.1, pp. 49-63.

Khamis, S (2012) 'Nespresso: Branding the "Ultimate Coffee Experience"', M/C Journal, vol.15, no.2

Khamis, S, (2012) 'A case study in compromise: The Green & Black's brand of ethical chocolate', Australasian Journal of Popular Culture, volume 1, number 1, pp. 19-32.

Khamis, S, (2011) '"Lundy's hard work": branding, biodiversity and a "unique island experience"', Shima: the International Journal of Research into Island Cultures, volume 5, number 1 [online]

Khamis, S and Munt, A, (2010) 'The Three Cs of Fashion Media Today: Convergence, Creativity & Control', Scan: Journal of Media Arts Culture, volume 8, number 2 [online]

Khamis, S, (2010) 'Class in a Tea Cup: The Bushells Brand, 1895-1920' in Robert Crawford, Kim Humphery and Judith Smart (eds), Consumer Australia: Historical and Contemporary Perspectives, Cambridge Scholars Publishing: Cambridge, pp. 13-26.

Khamis, S, (2010) 'Braving the Burqini: re-branding the Australian beach', Cultural Geographies, volume 17, number 3, pp. 379-390.

Khamis, S, (2010) 'An Image Worth Bottling: the branding of King Island Cloud Juice', International Journal of Entrepreneurship and Small Business, volume 9, number 4, pp. 434-446.

Khamis, S, (2009) 'Thrift, Sacrifice and Bushells Tea: One brand's strategy in the early 1930s', History Australia, volume 6, number 1, pp. 7.1-7.10.

Khamis, S, (2009) 'Lebanese Muslims Speak Back: Two Films by Tom Zubrycki' in Catherine Simpson, Renata Murawska and Anthony Lambert (eds) Diasporas of Australian Cinema, London: Intellect, pp. 147-157.

Khamis, S, (2009) '"It only takes a jiffy to make": Nestle, Australia and the convenience of instant coffee', Food, Culture and Society, volume 12, number 2, pp. 217-233.

Khamis, S, (2007) 'Gourmet and Green: Branding King Island', Shima: the International Journal of Research into Island Cultures, volume 1, number 2 [online]

Khamis, S, (2006) 'A Taste for Tea: How tea traveled to (and through) Australian Culture', Australian Cultural History, volume 24, pp. 57-79

Khamis, S, (2006) 'Island dreams and the cultural politics of small island cuisine' in Henry Johnson (ed), Refereed Papers from the 2nd International Small Island Cultures Conference, Sydney: Small Islands Cultures Research Initiative

Khamis, S, (2005) '"I'd rather take Methadone than Ken Done": Branding Sydney in the 1980s', Scan: Journal of Media Arts Culture, volume 2, number 1, April [online]

Khamis, S, (2004) 'Buy Australiana: Diggers, Drovers and Vegemite', Journal of Australian Studies, number 80, pp. 121-130

Khamis, S, (2004) 'Mambo Justice: An Unnatural Alliance?', Altitude, volume 4 [online]

Khamis, S, (2003) 'Jamming at Work', M/C: a Journal of Media and Culture, June [online]

Khamis, S, (2003) 'Dick Smith and American Pie: the Great Divide?', Limina: a journal of historical and cultural studies, volume 9, pp. 18-37